Sales Development Representatives at Heron Data (S20)
$120K - $160K  •  0.05% - 0.10%
We automate document-heavy workflows in financial services and beyond
New York, NY, US
Full-time
US citizen/visa only
Any (new grads ok)
About Heron Data

We are Heron Data, a Series A stage company based in New York and London.

  • At Heron, we use the latest advances in AI and LLMs to automate document-heavy workflows. Our software handles emails, analyzes attachments, and takes actions like updating CRMs or requesting more info. We serve businesses from small companies to FDIC-insured banks in sectors like Small Business Finance and Commercial Insurance.
  • Our largest product automates underwriting for small business lenders and other specialty finance companies. We eliminate cumbersome manual processes and enable our customers to provide their services with much greater speed, precision, and fairness.
  • We are a rapidly growing company with over 130 customers in financial services and beyond who trust us to be embedded in critical processes - without us, their businesses stop. We analyze tens of thousands of documents a day, including over 20 million individual bank transactions daily for our customers. We continue to grow into more segments and workflows: further into lending and banking, insurance, and legal. And we think there's much more we can do!
  • We are a lean, scrappy and committed team with a flat structure and collaborative culture. Our team brings together a wealth of experience from top-tier tech companies including Facebook, Spotify, Asana and Revolut and universities including Oxford, Harvard, MIT and Yale.
  • With team members from five different continents, we embrace multiculturalism and diversity. From company events to everyday interactions, we make sure everyone feels welcome and accommodate all cultural and dietary requirements.
  • Since our launch in September 2020, at the end of the S20 batch, we've experienced a lot of growth! Today, we serve over 130 customers and have over $5M in ARR. Read more about our mission here
About the role

Sales Development Representatives

We’re hiring Sales Development Representatives (SDRs) to help us sell Heron into our existing and new industry verticals. The focus of the role will be traditional outbound sales, but also include a range of go-to-market (GTM) activities like marketing and partnerships - whatever it takes to grow revenue. You’ll get to work alongside Heron’s co-founders and other experienced, proven sellers and learn directly from them. This role is an amazing way to break into software sales and progress into an Account Executive or a similar role in the future.

No prior full-time experience required: if you come from a commercial background and want to play a meaningful role in the growth of a fast-moving company, we’d love to hear from you.

What You’ll Do

This is a hands-on role focused on growing revenue and bringing in new customers. Examples of what you might do:

  • Prospect, qualify, and book demos with new customers via email, LinkedIn, and other outbound channels
  • Support and eventually lead customer demos and trials, from initial setup through to handoff or close
  • Follow up diligently after calls and demos - whether that’s sending recaps, chasing next steps, or coordinating internal follow-ups
  • Track pipeline progress and share learnings with the team to improve our go-to-market approach
  • Experiment with other go-to-market approaches, including paid marketing, partnerships, and anything else that might help us drive pipeline and revenue

What We’re Looking For

We expect that strong candidates will have the following experience:

  • Current SDR/ BDR or equivalent with 1-2 years in a fast-paced startup or sales organization - now looking to take on more ownership across the GTM motion
  • Entrepreneurial recent graduate - maybe without much formal or full-time experience but demonstrated sales acumen and ability to hustle in other contexts (e.g. student businesses, side projects, internships).
  • Commercial generalist in a startup or professional services/ consulting with some exposure to sales or customer work - now looking to double down on a sales and growth role

Regardless of specific background, our ideal hire will be:

  • Execution-focused: You move fast, follow through, and get things done without a lot of hand-holding
  • Commercially sharp: You understand what makes a customer tick and enjoy the challenge of selling into a new market
  • Clear communicator: You’re direct, thoughtful, and good at tailoring your message to your audience
  • Curious and coachable: You’re hungry to learn, ask good questions, and improve every week

Above all else, we value people who want to make an impact in their work. Here are some of the behaviors that we expect of all Herons:

  • Scrappy and creative: when faced with an obstacle, you will either overcome it by pure determination (i.e., by hand), or find an unconventional approach or ‘hack’ to navigate it.
  • Persistent: you may not always find the right answer or person immediately, but you're motivated to keep on trying until you do so. You’ll go the extra mile - including Flying to Gainesville - if that’s what it takes.
  • Pilot not passenger: at a fast-growing company like Heron we need people who jump on opportunities unprompted and drive them to a great outcome, rather than folks who wait to be told what to do.
  • Excited to work in a fast-paced, high-growth, team-based environment: we aim to move quickly and decisively, but together. You’ll be a great team player and do what it takes for the team to succeed.

What You Can Expect as a Heron

  • Competitive compensation, including equity
  • Based full-time, and in-person in our NYC office, with occasional travel to customers (across the country) and company retreats (often in London)
  • Your choice of top-of-the-line equipment to fit out your desk in our office
  • Competitive benefits package: health, dental, vision with partial coverage for dependents; 401K; uncapped PTO; parental leave
  • Free mental health support via Spill - on-demand access to therapy
  • Weekly company lunches (always inclusive and vegan-friendly - especially if you like Vietnamese food!)
  • Applicants from any background and gender are welcome and we have a zero tolerance policy on discrimination
Technology
  • For Frontend -- our customer dashboard is built with NextJS, using MUI, React, and TypeScript. We deploy our frontend apps on Vercel
  • For Backend -- our backend applications are primarily written in Python using the Flask or FastAPI frameworks. We have both a main monolith and also microservices. We containerize & deploy these applications on Kubernetes clusters or on managed compute (serverless)
  • For ML — we have a variety of classification & prediction tasks that we deploy different models for, ranging from classic ML models / NLP techniques to fine-tuned LLMs
  • For infrastructure — we use both GCP and AWS for different components. Some of our main components include Postgres database, cloud storage, Redis cache, RabbitMQ/Redis queue to manage async tasks. All of our code repositories live in GitHub and we use GitHub actions extensively for CI/CD
Interview Process
  • 1 or 2 initial ‘get to know you’ conversations
  • Take-home challenge - a task which roughly represents the work we would expect from you
  • Team interviews - 2-3 hours in-person, mix of skills-based and behavioral interviews
  • References

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