Performance Marketing Manager at LiveFlow (W21)
The Unified AI-ERP & FP&A Platform
Remote / Remote (US)
Full-time
US citizen/visa only
About LiveFlow

LiveFlow is the unified AI-ERP & FP&A platform.

We're on a mission to transform the $200B+ accounting & finance industry by replacing the fragmented, legacy finance stack with one intelligent system — eliminating the manual operational work for accounting & finance teams.

Serving +6,000 businesses.

HQ in New York, with team members around the globe.

We are backed by world-class investors like YC, Seedcamp, WndrCo, Moonfire, Bradley Horowitz (VP Product, Google), Tomer London (Co-Founder, Gusto), and more.

About the role

About LiveFlow

We are building the next-generation accounting and finance platform to enable lean finance teams to run massive enterprises.

We have raised over $21M from top-tier investors including:YC,YC Continuity,ValarSeedcamp,WndrCo,Moonfire,Bradley Horowitz (VP Product, Google) and more.

We are helping thousands of companies to streamline their financial workflows and we havehundreds of 5/5 ratings on G2.

Our founding team previously worked at Europe's fastest growing fintech,Revolut.

About the Role

We're looking for a Performance Marketing Manager to lead our multi-channel performance marketing strategy across paid search, paid social, direct mail, creative experimentation, and more.

Your mission is to drive qualified signups and demo requests while building brand awareness among finance leaders. This is an IC role reporting directly into the founding team. You'll be our first dedicated performance marketing hire — so you should be equal parts analytical and creative, and comfortable building the playbook.

What You'll Do

  • Own multi-channel performance marketing: paid search, paid social, direct mail

  • Build and scale brand awareness campaigns targeting finance & accounting teams

  • Identify and test new channels — always looking for the next scalable lever

  • Brief, test, and iterate on ad creative and landing pages with our design team

  • Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't

  • Set up tracking, attribution, and reporting across all channels

  • Run structured experiments on copy, creative, audiences, and bidding strategies

  • Monitor competitive activity and spot new opportunities

What We're Looking For

  • 3–6 years managing multi-channel performance marketing for a B2B SaaS company

  • Proven track record driving measurable pipeline, not just clicks and impressions

  • Deep proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn and Twitter

  • Highly analytical

  • Highly creative; you can write or brief compelling copy for a finance audience

  • Experience with or curiosity about non-digital channels like direct mail and affiliates

  • Strong grasp of conversion tracking, UTM structures, and multi-touch attribution

  • Comfortable in a fast-moving startup where you'll build processes from scratch

Bonus Points

  • Experience marketing to finance teams, CFOs, or accounting professionals

  • Familiarity with HubSpot, Salesforce, Clay, or similar platforms

  • Experience with landing page optimization and CRO

  • You've been an early marketing hire at a startup before

Technology

Backend: an Elixir/Phoenix application, deployed on AWS via Terraform

Frontend: a React application using NextJS, TypeScript, and TailwindCSS, hosted on Vercel

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