At Toma, we’re building something unorthodox—a fully AI-driven platform reshaping how 18,000 car dealerships operate nationwide.

Our small team (from ex-Scale AI/Uber founders who’ve never owned cars, to a pro Valorant player, robotics champion, motocross racer, and more) spent months living and breathing the space to learn the ropes.

We're building the AI platform for underserved industries.

LLM usage has seen a meteoric rise in the past year, but there is still a significant gap between agentic innovation and its use in the real world. This is especially true for underserved industries like automotive and healthcare, where outdated systems persist due to barriers to entry, legacy software, and high-stakes consequences of hallucinations and failure.

Here at Toma (YC W24), we are bridging this gap by providing a customer-centric platform to deploy and monitor AI agents, even for non-technical users. We recently raised a $17M Series A from a16z and are building the future of human-AI interactions, starting in the automotive industry.

Our Team

We’re assembling a team of Avengers: engineers, product managers, former founders, athletes, and leaders from Scale AI, Uber, Braze, Microsoft, Amazon, and more. We consider everyone regardless of their backgrounds or identities. Learn more about us here. This role is in-person in our SF office, 5 days a week.

About this role

Toma is looking for a creative, full-stack marketing generalist to become our Founding Brand Marketer. You’ll create videos, graphics, posts and campaigns that bring Toma’s story to life, from our mission and product vision to the everyday moments that shape our brand.

The goal is to make people say, "I want to work with Toma."

As the marketing team's first hire, you’ll own your lane, experiment, and push ideas you believe in. This is a role for someone who wants freedom, not guardrails, we want to be surprised.

Think “Cluely content creator,” but with more ownership and brand-building responsibility.

What you will do

• Tell Toma’s story: Create content that communicates our mission, vision, and product journey in ways that resonate with both our ICP and top talent we want to recruit.

• Capture culture: Film candid, behind-the-scenes moments that show the people, energy, and debates that make Toma unique.

• Own content end-to-end: Ideate → script → film → edit → publish short-form videos, carousels, and platform-native posts (LinkedIn, X, YouTube Shorts, etc.).

• Own our brand voice: Define how Toma shows up across social, campaigns, and creative storytelling.

Preferred Qualifications

• Content creation skills: Proficiency in video production and editing (Premiere Pro, Final Cut, CapCut, or equivalent), plus strong copywriting chops for social posts and captions.

• Social media expertise: Deep understanding of LinkedIn, X, TikTok, YouTube Shorts, and Instagram, what works on each platform, and how to optimize for reach/engagement.

• Taste and polish: Ability to create polished, on-brand visuals (Figma, Canva, or Adobe Suite) with an eye for aesthetics and detail.

• Creator energy: You can take a half-baked idea and turn it into a fully-baked, viral piece of content.

• Generalist marketing chops: Exposure to areas beyond content. e.g., events, campaigns, PR, or partnerships, and the willingness to jump in where needed.

• Startup mentality: Hands-on, scrappy, and resourceful, you can make something high-impact rapidly.

Benefits

• Free in-office lunch and dinners

• Monthly $200 wellness benefit

• Unlimited PTO

We've built our ultra-low latency voice, video, and multimodal APIs in-house and leverage TypeScript and Bun heavily, even for inference.