Video is the most compelling medium ever invented.

But even a single minute of video can take hours to make and expertise across multiple tools. 

AI will change this forever, and how we create and consume video will look completely different in 5 years time. We're starting by 1000Xing the amount of video made by software companies. Not just more video, but better video – compelling, authentic, entertaining, and beautiful.

We're taking a novel approach in the video space. We think making videos is reasoning-heavy, so we're focusing on using LLMs and interfaces to orchestrate the best domain-specific models.

Our investors include YCombinator, General Catalyst, Leonis Capital, and angels from Pika Labs, Roblox, and Adobe. 

Video is the most compelling medium ever invented.

But even a single minute of video can take hours to make and expertise across multiple tools.

AI is changing this forever, and how we create and consume video will look completely different in 2 or 3 years time.

We believe that just like Figma captured the ascent of design from outsourced/nice-to-have to need-to-have, there is a space for a tool to capture the ascent of content.

So we’re building the creative tool for “content engineers” along with the agentic infrastructure to scale that content to infinity.

Because content engineers don’t just create 0 → 1 content, they also build the systems to allow that content to scale and personalize.

We’re a small experienced team based in Soho NYC.

Our investors include YCombinator, General Catalyst, Leonis Capital, and angels from Pika Labs, Meta, Roblox, and Adobe.

“Yarn has changed how we think about video. We’re now able to make high-retention content at scale – it feels like a secret weapon. I haven’t seen anyone else doing video like this with AI.” Varun Anand, Cofounder @ Clay

About the role

We’ve building with world-class teams at companies like Clay and Shopify, we’re emerging from stealth soon and we’re looking for our first content engineer in-person in NYC.

You will be amongst the first content engineers in the world (after Clay, who’s content engineering team live in Yarn).

We intend to create and own this category – so this role couldn’t be more important to us.

You will have wide creative freedom, and will lead the production of our content, as well as help our customers setup their first video processes and campaigns.

You’ll storyboard, script, and produce and record content that’s both entertaining and educational – you’ll pull from the best of high-end content as well as sprinkling in high-retention content tactics.

You’ll be a storyteller first, but you’ll also become an expert at generative workflows and the latest AI models, helping us rewrite the rules on content.

The type of content we’re talking about

https://www.linkedin.com/posts/grow-with-clay_asmr-jessica-thought-my-roundups-were-too-ugcPost-7352844673700225025-wspk?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAa8nfQBhfXJByLNanEeN9ACcZPLarfBHZA

https://x.com/Kalshi/status/1943339616716599548

https://www.youtube.com/watch?v=s5kX-UHgMLo

The type of things you might work on immediately

• Produce a case-study video with the Clay team.
• Help build out the v1 content templates and workflows with the fastest growing companies in the world.
• Create weekly content around the latest generative workflows with Veo 3.
• Assist in producing our launch videos.
• Pitch new campaign ideas to teams like Notion and Cursor.
• Have an extremely meaningful part in inventing AI-first video workflows and agents.

How we work

• We believe in small, hard-working, talent-dense teams.
• We deeply care about our customers and relentlessly iterate and collaborate with them.
• We're generalists that enjoy picking up new challenges and learning new tech.
• We prototype broadly across content, technology, and UX, then make aggressive product plays.