Pincites is an AI contract negotiation assistant embedded in Microsoft Word. We help legal teams review and redline contracts faster. You can read more at pincites.com.

We’re an early stage startup (YC S23) with great investors and early traction. Our customers include tech unicorns and organizations you know. We’ve doubled our revenue in the first three months of 2024 and are at an inflection point in our growth.

About our team

Our founders combine experience from big law, big tech, and high-growth startups.

• Sona is a practiced attorney with expertise in transactional law and intellectual property. She has a background as a strategic consultant in legal tech, where she helped companies automate their internal processes for almost three years.
• Mariam worked as a software engineer at Meta and as a senior PM at GitHub, where she led teams building security products.

We’re looking for a sharp, ambitious marketer who can help us scale Pincites’ brand, community, and customer experience. You’ll own everything from CX playbooks to launch campaigns to community events—and be the voice of a category-defining AI product.

At Pincites, we’re building the future of contract negotiation. Legal teams use our AI to redline contracts directly in Microsoft Word. It learns how top teams like Ramp and Redis negotiate, then automates the process with AI-generated redlines and comments tailored to their playbook.

We’re venture-backed (YC, General Catalyst, Nat Friedman) and already generating real revenue. You’ll be the first GTM hire and have a front-row seat at a fast-growing AI startup.

About Pincites

At Pincites, we’re building an AI-native contract negotiation platform for legal and procurement teams. Our product lives inside Microsoft Word and helps teams negotiate faster and more consistently. It learns how top teams (like Vercel, Ramp, or Redis) negotiate today, then automates that workflow with AI-generated redlines and comments tailored to their playbook.

With support from top investors like Nat Friedman, General Catalyst, Liquid 2 Ventures, and Y Combinator, we’ve generated significant annual recurring revenue and serve legal teams globally. We're on a high-growth trajectory, aiming to build a billion-dollar company.

We are venture-funded, in the seed stage, and assembling a world-class team. As a member of our founding team, you’ll join us on this exciting ride with a meaningful stake in the action.

About You

You’re a builder at heart—creative, resourceful, and excited to wear many hats in a zero-to-one role. You know how to talk to users, shape messaging, and build a strong brand from scratch.

You’ll own and scale our CX engine, social presence, marketing funnel, and partner content, with playbooks from the founders to start, and a clean slate to make them your own.

You’re not afraid of AI. You’re curious about how it fits into legal workflows and how to make the complex feel simple and compelling.

Who you are

• You’ve led or executed on CX, content, or partnerships at an early-stage startup
• You write clearly, think in systems, and care about brand voice
• You love talking to customers and figuring out what makes them tick
• Bonus: you’ve marketed AI or B2B software before

What You’ll Do

• Run point on customer success—write playbooks, track usage, follow up on accounts, and turn feedback into action
• Own our marketing—from daily LinkedIn posts to blog content, SEO, and email campaigns
• Help scale partnerships—organize webinars, co-marketing events, and cold outreach pushes
• Build and grow your personal brand alongside ours

Why Join

• Own GTM strategy and execution from day one
• Work directly with the founders—zero bureaucracy, fast feedback loops
• Build a category-defining brand in AI legal tech
• Competitive salary + full benefits + meaningful equity
• Remote-friendly team that moves fast and loves what we’re building

Our Founders

We’re led by a technology and privacy attorney with extensive big law and legal tech experience. She’s a verified expert in building and implementing technology for legal teams. Her cofounder led security product teams at GitHub and was a fast-track Meta engineer. We have legal, FAANG, and startup experience nailed to a tee.

Anyone can build an AI-powered demo. The technical challenges come when you try to build a product customers love.

• We push the limits of what the AI can do. Getting the best out of LLMs requires orchestrating complicated chains of requests using prompts that have been methodically developed. We benchmark and iterate our prompts to achieve results others can't match.
• We integrate with our users' current tools. For lawyers that means Microsoft Word, and we're not afraid of becoming experts in technologies like OOXML or officejs to better serve them. It's the difference between a good experience and a great one.
• We sweat the details to build a great product. We keep things fast with hundred of parallel request to OpenAI, keep them intuitive with constant iteration of our frontend, and keep them reliable by fixing every bug customers experience.

To power the above we keep it simple with our tech stack:

• React / TypeScript for our web frontend and Word add-in
• Go for our backend API
• PostgreSQL with pgvector for our data store
• GCP and Vercel for our backend and frontend hosting
• OpenAI as our foundation model provider