Why Mintlify?

We're on a mission to empower builders.

• Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 10,000+ companies, including Anthropic, Cursor, Windsurf, Scale AI, X, and over 20% of the last YC batch.

• Small team, huge impact: We’re only 25 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory.

• Culture of slope over y-intercept : We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

This is a high-agency role for a growth-minded marketer who thrives on experimentation, moves fast with structure, and obsesses over ROI.

You’ll lead our paid acquisition efforts—but you won’t stop there. We’re looking for someone who’s excited to think more broadly and creatively about growth, including underutilized organic, community, and partnership channels.

You’ll work closely with our Head of Marketing to find scalable, high-ROI ways to attract and convert high-value leads.

What you'll do

• Own strategy and hands-on execution for paid acquisition across Google, LinkedIn, Reddit, etc

• Design and run experiments to identify the best channels, messages, and formats to attract our ideal customer profiles

• Drive pipeline growth through creative campaigns, including but not limited to paid ads

• Define and monitor key metrics (e.g. CAC, ROAS, lead quality, pipeline contribution), and adjust strategy based on performance

• Collaborate with design and content to repurpose creative assets and test performance-focused variations

• Scope lightweight attribution and reporting needs

What you’ll bring

• 3+ years of experience in B2B growth or demand gen roles, with strong exposure to paid channels

• Fluency with paid platforms (Google Ads, LinkedIn), plus comfort with tools like Salesforce, Looker Studio, or HubSpot

• A test-and-learn mindset—you move quickly, but always with a clear hypothesis and a way to measure impact

• Deep understanding of performance levers like CAC, ROAS, and pipeline contribution, and how to evaluate channels through that lens

• Experience in early-stage, PLG environments

Bonus points

• Experience exploring new growth surfaces (e.g. co-marketing, outbound content, ecosystem partnerships, niche communities)

• Has marketed to developers or technical audiences

Company Benefits:

Competitive compensation and equity | Free Waymos

20 days paid time off every year | Health, dental, vision

401k or RRSP | Free lunch and dinners

$420/mo. wellness stipend | Annual team offsite