We built GoGo for our own grandparents and were amazed to see it grow to touch the lives of hundreds of thousands of seniors across the United States and Canada. What shocked us then and it still does now, is that between 30 - 40% of our new signups have smartphones. We didn’t understand why. When we called and asked a few, they told us that Uber and Lyft had 'stopped working' for them.

After puzzling over that for months, we realized what the problem was.

Managing transportation - on Lyft, Uber, cab companies, etc is not easy. It’s a ‘self-serve’ experience. The ride requester has to be aware of things like the driver cancelling, getting lost, the driver arriving, the driver not-quite-being-lost-just-down-the-street-a-couple-houses.

Then add the complexities of smartphones: the user has to be on top of updating their own credit card - making sure the pickup pin is in the correct spot - typing in both where they are and where they’re going. All in all, there are about a dozen online and offline "micro steps" ride requesters have to take to get a ride. And god help anyone who needs to remember their Apple iCloud password to update an app.

We didn't know this when we started, but it turns out that ordering and managing a ride gets more difficult the older you get, almost in the same way that driving a car gets more difficult the older you get.

What gets us excited now (and what we’re hiring for) is that technically this ‘self-management problem’ doesn’t just stop at rides. There are lots of things that get harder to do as you age. People have known this for a long time and that’s inspired a lot of the solutions that older adults currently have.

Based a lot on the experiences we’ve had so far, we believe that by becoming the ‘management layer’ for the things that older adults struggle with as they age we have a better chance to offer older citizens independence without having to ask them to move out of their homes.

Within the next ten years the number of people over the age of 65 will be larger than the number of people under 18 for the first time in history. 11,000,000 people over the age of 75 will stop driving due to age related cognitive or physical decline. When they stop driving, they’ll be forced to rely on friends and family, live in a community, or have caregivers. GoGo is working to make sure that losing your youth doesn’t mean losing your independence.

Joining us at this time is a really exciting opportunity for folks looking to make meaningful impact on people’s lives. We’re a small team that’s built a profitable and fast-growing business over the last three years. Now we’re looking for partners to join us as we make GoGo a household name.

Anyone joining GoGo at this phase of the company will have a huge and life changing level of impact on a size-able and growing user base. We want people to have rich and meaningful lives at any age. We’re bringing people freedom and hope, one life at a time.

Company Background

GoGoGrandparent’s (GoGo’s) mission is to help older adults live independently in their home for as long as possible. We do that by tailoring existing on demand applications like Uber and DoorDash to the needs of people living with mobility, visual, cognitive and dexterity impairments. Our service is a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States. Our team of 600 is operating profitably & has not raised venture capital financing to date. The company was started in 2016 and inspired by the cofounder’s grandmother, who still uses us to this day.

Job Summary

GoGo has seen significant growth across new channels, services, and audiences. We are looking for a data-driven and strategic Paid Search Marketing Manager to lead high-scale SEM programs across Google and Bing Ads. You’ll play a key role in owning and driving growth by executing campaigns, analyzing data, and scaling across campaigns and services. This role is ideal for a marketing strategist who’s analytical and creative.

This is a fully remote position but must be based in the USA.

Responsibilities

• Manage all aspects of paid search campaigns.
• Optimize and scale large-scale paid acquisition campaigns across Google and Bing Ads platforms.
• Analyze campaign performance using available tools and data, and drawing actionable insights to improve ROI and efficiency.
• Proactively create and maintain clear campaign roadmaps, prioritizing optimization and growth opportunities across channels and services.
• Conduct A/B testing to improve ad creatives, bidding strategies, audience targeting, and optimizing funnel steps including calls, leads, and registrations.
• Own paid search results and SEM marketing budgets.
• Collaborate cross-functionally with marketing, product, operations, and engineering teams.

Skills & Qualifications

The best candidates will have:

• Bachelor’s degree, preferably in business, marketing, or related fields.
• 4-6 years of deep hands-on experience managing paid search and performance marketing.
• Deep knowledge of Google Ads, including Search, Performance Max, Demand Gen, and YouTube.
• Strong analytical skills and comfort working with performance data.
• Ability to manage multiple campaigns and priorities with attention to detail.

Nice to have: 

• Understanding or experience with subscription business models.
• Experience messaging and marketing to seniors or family of seniors.
• General SQL knowledge.
• Experience with Tableau.

We’re ONLY considering candidates with prior growth or marketing experience!

Compensation

Average U.S. salary range is $95,000 to $135,000 with commensurating experience.

Also may be eligible for year-end bonus up to 10% based on meeting individual & company metrics.

Benefits

• Healthcare Insurance (Medical, Dental, Vision)
• 8 Paid company holidays + 4 Cultural days
• Personal Time-off of 15 days
• 401k Plan
• Parental leave

Today we're mainly a Javascript shop with Typescript Node.js on the backend and Vue.js on the frontend. We use MySQL as our database and everything is hosted in Docker on Google + AWS. We do a lot of work with various API's and in some cases we have to build our own API for third party services. We're exploring GraphQL, Kubernetes, Jenkins and more. We care very much about building things correctly, because one mishap can really impact a lot of people - so we take our time and do it right.