The future of Marketing is 1-1 hyper-personalized messaging. However, marketers spent multiple cycles setting up an "octopus" on CRM journey builders to manually write content for each persona and segment. Further, A/B testing is sequential and takes weeks to show results.

We drift away from the old school A/B testing world to dynamic testing. Companies can test 100+ messaging variants within a month, let AI optimize traffic for winning variants, and walk away with insights without operational setup overhead for every A/B test. We put companies in a state of continuous "always-on" testing.

Role Overview

We’re looking for a GTM & Growth Lead who can take Just Words’ story to the world, across content, community, and customer channels.

This is a hands-on, high-ownership role that combines marketing, sales, and creative storytelling. You’ll lead everything from outbound campaigns to content marketing to podcasts, AI dinners, and partnerships, turning brand awareness into qualified conversations and pilots.

You’ll work directly with the founder to shape Just Words’ GTM playbook, build momentum across the funnel, and experiment relentlessly to scale what works.

💡 What You’ll Do

• Define and execute the GTM strategy - multi-channel, and grounded in a strong understanding of the ICP
• Own content marketing - create thought-leadership pieces, customer stories, and narratives that stand out
• Run outbound and ABM programs targeting CMOs, Growth, and Lifecycle leaders at top enterprises
• Host and scale community-driven events (AI x Growth dinners, panels, workshops, etc.)
• Drive founder-led storytelling - shape posts, podcasts, and press narratives that build authority
• Experiment with multi-channel growth loops - email, LinkedIn, partnerships, referrals
• Build the early GTM ops stack (Attio, Apollo, Notion, Loom, etc.) and report on funnel performance

🧩 You’ll Thrive If You

• Are an ex-founder or part of an early founding team
• Are a generalist operator who can write copy, design outreach, and close leads
• Are proactive, disciplined and high energy
• Can context-switch and tackle moving parts in multiple projects and stakeholders
• Have experience in Growth, GTM, or Marketing at a fast-growing SaaS or AI company
• Understand how to tell a product-led story that resonates with marketers and execs
• Are good at articulating thoughts in the form of blogs and short form content
• Have experience running outbound or ABM campaigns, ideally targeting enterprise or mid-market marketing teams
• Are comfortable hosting conversations - whether on stage, podcast, or dinner table
• Have strong creative instincts paired with analytical discipline — you test, measure, and iterate

🌎 Why Join Just Words

• Be part of the hyperscaling journey from 1 to 100
• Be part of a founding GTM team at a YC + Sequoia-backed AI company redefining marketing
• Build the brand and positioning of the company ground up
• Work directly with leadership from Twitter, Pinterest, and Goldman Sachs
• Competitive salary + meaningful equity + unlimited storytelling potential

Example Projects

• Launch the “AI Marketer” podcast and newsletter
• Design and host a private AI x Growth dinner series during major events (e.g., TechCrunch, Braze Forge)
• Create and distribute mini case studies - “How Notion 5×’d engagement with AI”
• Build outbound workflows that get meetings with top lifecycle leaders