GoSats is the smart way to turn expenses and liabilities into valuable assets. We are the simplest on-ramp to bitcoin in India.

While there are no exact numbers, reports estimate that around 7% of Indians own crypto. There are millions of people still left in the dark - without an understanding of what crypto is or are hesitant to enter the world of Bitcoin, crypto and Web 3 because of the risks involved. These are ordinary folks all around us - your friends, parents, siblings, co-workers and neighbours. Imagine the impact that Bitcoin and it’s benefits can bring to these people. That is where we are at this moment in time. Although several exchanges have done great work to take us this far, we do not believe they are the solution to mass adoption.

At GoSats, we are here to help the masses in India enter the world of Bitcoin and Web 3 in a seamless and risk-free manner.

How, you ask? With GoSats, they simply need to do their shopping or make transactions as they normally would to earn Bitcoin rewards. It’s that easy.

In fact, backed by a stellar group of visionary investors and an energetic team, we have already been able to onboard over 400,000+ users within 2 years since inception. These include users from all walks of life - students, first-time Bitcoin hodlers, working professionals and crypto enthusiasts - who are using GoSats to save in Bitcoin on the road to wealth creation and financial freedom!

This is just the beginning of the Bitcoin Revolution in India and the world, and we would love to have you on-board bringing this to life!

GoSats is the simplest way to convert expenses into investments in assets like Bitcoin and Gold in India . We're a YC and Accel backed startup that is fundamentally changing how Indians save by turning everyday spending into passive investments.

The Mission: To efficiently acquire the next million high-quality users for GoSats by mastering paid channels and optimizing every rupee spent.

We need a data-obsessed, hands-on expert to take our paid acquisition strategy from promising to powerful. You will be the engine room of our growth, directly responsible for scaling our user base and building a repeatable, predictable acquisition machine

What You'll Do:

• Manage and deploy a multi-lakh monthly budget across performance channels, primarily Google (UAC, Search), Meta (Facebook, Instagram), and Affiliate Networks.

• Own the entire campaign lifecycle: from strategy, setup, and optimization to analysis and reporting.

• Obsess over key metrics (CAC, LTV, ROAS, conversion rates) and continuously run A/B tests on creatives, copy, and targeting to improve them.

• Collaborate with the design and content teams to develop high-performing ad creatives and landing pages.

• Analyze channel performance, identify new growth opportunities, and provide strategic recommendations to the VP of Growth.

• Implement and manage tracking and attribution to ensure data accuracy and a clear understanding of what's working.

Who You Are:

• 3-5+ years of hands-on experience managing performance marketing campaigns for a high-growth B2C app in India.

• Proven track record of managing significant monthly budgets (e.g., ₹50L+) and hitting aggressive CAC targets.

• Deep, hands-on expertise with Google Ads Manager and Meta Ads Manager.

• Strongly analytical and data-driven. You are comfortable with Excel/Google Sheets, and analytics platforms (like Mixpanel/GA) and can turn data into actionable insights.

• Experience in Fintech or Crypto is a major plus.

If you would like to apply, please answer the below question in your response.

Imagine it's your first day as our Performance Marketing Manager. We give you a starting budget of ₹15 Lakhs for your first month. Your primary goal is to acquire activated users who make their first transaction, and your target blended CAC for this is ₹250.

Briefly outline your plan. We want to see your thinking, so please include:

1. Budget Allocation: How would you split this budget across 2-3 channels and why?
2. Initial Target: What specific user segment, insight, or "hook" would you target first?
3. Core Metric: What is the single most important metric you would track daily (besides CAC) to know if your strategy is working?

(A note on AI: We encourage you to use all tools at your disposal, including AI, to brainstorm and structure your thoughts. However, the goal of this exercise is to see your unique strategic thinking and creativity. The best responses will be those that are clearly synthesized, show a deep understanding of our product and user, and reflect your own voice - not just a generic LLM output.)

We use AWS Lambda stack with NodeJS for backend. React-Native for frontend.