Founding Account Executive at Transformity (S23)
$100K - $210K
Point-of-sale & Vertical SaaS for the $75B Liquor Industry
New York, NY, US / Remote (New York, NY, US)
Full-time
US citizen/visa only
1+ years
About Transformity

Transformity is building a modern software bundle for liquor stores centered around their point-of-sale.

About the role

What we do 🍷

Transformity is empowering beer, wine & liquor stores with amazing technology. We bring enterprise-level sophistication to independent liquor retailers, giving them one integrated operating system for every part of their business.

Who we serve 🛍️

We serve hundreds of stores without any sales team today. These stores have complex business needs but have been deprived of great software for decades. They predominantly use on-premise systems that were built 15+ years ago. We come from liquor retail families where we witnessed their problems firsthand.

How it’s going 📈

With a small team of 7, we’ve grown fast, efficiently, & serve some of the top retailers in the US. We’re well-capitalized by great investors like YC, 1984, General Catalyst, Pioneer Fund, and Soma Capital.

This Role

You'll be on the ground floor of a high-growth company with core responsibilities being:

  • You’ll be based in New York or the NYC area and can work from our office 50% of the time.
  • You will outperform quotas and earn as you close deals.
  • You are excited to travel and sell in-person for 50% of deals.
  • You will own every part of the sales pipeline: from customer discovery to closing to being a partner during onboarding.

Nice to have:

  • 2+ years in a sales position, ideally in a fast-growth startup.
  • You have experience working in or selling in the liquor retail or broader retail vertical.
  • You’re competitive.

Who we are

The product is built by the best engineering team in the industry. Ex-Amazon, Citadel, Brown and from liquor store families. You’ll have the strongest product to sell to customers who have been overlooked by amazing software.

A glimpse of who you’ll work with:

  1. Jay (CTO): studied Biomedical Engineering & Computer Science @ UConn, worked at Amazon, and actively contributes to open source projects on Github. He’s a Vim power user, uses a split keyboard, and a big anime fan. Parents have owned multiple liquor stores.
  2. Raj (Founding Engineer); studied CS and Business @ Northeastern, worked at Chewy, built multiple products/startups before this, is a frontend wizard, a designer, and a baller (he’s very tall).
  3. Param (CEO): graduated top of class @ UConn, senior engineer from Amazon where he built a new AWS service, and everyone in his family owns liquor stores.

Benefits

  • Full medical, vision, and dental insurance coverage
  • AI products (ChatGPT pro, etc)
  • Unlimited PTO
Technology

Skills: React, Java, Postgres

Our system requires 100% availability and accuracy. It moves millions of dollars every month.

Mobile development experience is nice-to-have.

Interview Process
  • Introduction with Param (CEO) - 20 minute video call
  • Round 1 - 1 hour video call
    • Sourcing, qualifiying leads, selling, and closing scenarios
    • Questions on previous experiences
  • Round 2 - 3 hours in-person
    • Full sales pitches
    • Live demo
    • Culture discussion
    • Lunch or dinner with the team
  • Final round - 20 minute phone call with Param (CEO)
  • Reference checking

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