Creative Strategist (Social Media) at Ello (W20)
$90K - $160K
Building the world's first 1:1 AI teacher.
San Francisco, CA, US
Full-time
US citizen/visa only
3+ years
About Ello

At Ello, our mission is to maximize the potential of all children. Our first product (Read with Ello) is an AI reading teacher that listens to a child read from real books. It uses evidence-based reading instruction to help them when they get stuck and behavioral psychology to motivate them to keep going. We’re now building on the success of Read with Ello and putting together the pieces of the world’s first complete AI teacher for children.

We’re a highly technical team building delightful learner-centered experiences which leverage the massive recent advances in AI. Our products put children on a path of lifelong learning, creating the foundation for their future and ours. Together, we believe we can close literacy and educational gaps around the world. We are backed by world-class investors, just closed a Series A, and we’re ready to bring on new talent to help achieve our vision.

Our team has deep expertise in artificial intelligence, K-12 education, and child development across institutions such as Stanford, Berkeley, Google, Apple, and more. We were part of Y Combinator’s W20 batch and have recently closed a funding round; previously announced investors include leading US and European VCs including Project A Ventures, Reach Capital, Khosla Ventures, Homebrew, WndrCo, Human Capital and K9 Ventures.

We’re a small, collaborative team that takes each other’s voices very seriously. Because our mission is to support all children, it is critical that our team is representative of the wider community; we place significant emphasis on ensuring diversity in our team and inclusion in our culture. We want to create an environment in which we can all be our best selves, use our strengths to take Ello forward, and develop our own skills. We want to have fun while working hard to do impactful things that we’re proud of – we believe it’s possible to do both.

About the role

At Ello, our mission is simple and urgent: to maximize the potential of every child, everywhere.

We’re building the world’s first AI teacher to close that gap: one that listens, speaks, adapts, and inspires, just like the best human educators.

Our first product, Read with Ello, is already helping tens of thousands of kids each week learn to read. It listens as they read aloud, offers support when they stumble, and generates magical, personalized stories using generative AI. It works—and kids love it.

Now, we’re scaling that success into something even bigger: a complete AI teacher for all children. We’re building a real-time learning platform—one that combines language, speech, and memory to power personalized, interactive education for kids worldwide. We’re moving fast: we ship weekly, test directly with kids and families, and push the boundaries of what AI can do in education.

With the resources of the world's top investors and the heart of a public benefit corporation, we’re here to revolutionize how children learn globally. Featured on TIME’s Best Inventions and Fortune’s Change the World, Ello is a small, mission-driven team taking on one of the most important challenges of our time: to democratize education.

About the Role

We’re looking for someone excited to craft a distinctive Ello voice and social strategy rooted in storytelling, emotion, and originality. This means rising above the noise to create work that deepens our brand.

This isn’t a traditional “manage the calendar” role. You’ll be responsible for creating strategy around original, high-quality content that resonates with parents, kids, and educators — content people want to share, save, and talk about.

Responsibilities include:

  • Experiment across platforms (Instagram, TikTok, YouTube Shorts, X, LinkedIn) to identify where we can deliver the highest-impact narratives.
  • Partner with our growth, design, and product teams to translate Ello’s mission and breakthroughs into compelling, highly shareable moments.
  • Lead end-to-end content production: concepting, scripting, shooting, editing, publishing, and measuring. You will be empowered to create original content of your own design, as well as taking raw assets (photo, video) from partnerships and other parts of the business and transforming them into powerful posts.
  • Build a deep understanding of our community — parents, kids, and educators — and create content that connects authentically with them.
  • Analyze performance to double down on what resonates, but prioritize depth and value over vanity metrics.
  • Capitalize on our exciting upcoming partnerships with top celebrities and pro athletes to deliver powerful, engaging content
  • Based on your interests and strengths, there’s also the option to go beyond social and get involved in other high-impact areas of the funnel within this role — from lifecycle marketing and email campaigns to landing pages, onboarding flows, and new user experiments.

Who You Are

  • Creative Storyteller — You have a sharp editorial sense and can turn complex ideas into emotional, compelling narratives.
  • Strategic & Original — You don’t just chase trends; you create unique cultural moments that stand out in noisy feeds.
  • Hands-On Maker — You’re comfortable rolling up your sleeves to film, edit, and produce — not just delegate.
  • Data-Informed, Not Data-Led — You use metrics to guide, but your instinct for what will resonate comes first.
  • Scrappy Experimenter — You thrive in ambiguity, love trying new formats, and quickly iterate to find breakthroughs.
  • Passionate About Learning — You care deeply about education, reading, and helping kids thrive.

Qualifications

  • 2–5+ years of experience creating high-impact social content — ideally for a consumer brand, publisher, or creator.
  • A portfolio that demonstrates exceptional taste, creativity, and originality.
  • Experience with short-form video, visual storytelling, and multi-platform strategies.
  • Proven ability to take a story from idea → script → shoot → edit → publish — end to end.
  • Strong copywriting skills and a natural feel for tone and voice.
  • Familiarity with performance metrics, but focused on quality, not just quantity.

Why Join Ello

  • Be part of a mission-driven company shaping the future of literacy and education.
  • Work alongside a passionate, ambitious, and collaborative team.
  • Build something original, bold, and lasting — not just more noise in the feed.
  • Competitive salary, generous equity, and great benefits.


    Apply for the Job: https://jobs.ashbyhq.com/ello/9c59d984-2185-43f0-8ded-86399272e66a
Technology

Our stack spans across various technologies, from custom-built in-house real-time ML models, to our consumer-facing mobile app, to internal infrastructure and tools. An overview of the different parts of our tech stack:

AI/Machine Learning

  • Custom built child speech recognition model for real-time inference, written in C++
  • Python libraries for ML prototyping and training (Pytorch, TensorFlow, sklearn, etc.)
  • Infrastructure running continuous model training & fine tuning on GCP/AWS
  • Applied state-of-the-art AI foundation models for adaptive applications & generative content

Mobile App

  • Ello mobile app built using Unity (running on iOS/Android/Kindle).
  • Custom bridging interface connecting Unity app front-end with on-device child speech model & service (ObjC/Swift on iOS and Java/Kotlin on Android)

Web Frontend

  • Customer-facing and internal web portals written in React

Backend

  • NestJS backend using MongoDB
  • GraphQL API served over Apollo

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