Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage and grow their businesses. More than ten thousand founders from over a hundred countries have used our product, Firstbase Start, to launch their startup. For many founders, "firstbase.io" has become what they type into their address bars when they think about incorporating a business.

About Firstbase

Tens of thousands of businesses — from newly incorporated startups to public enterprises — rely on Firstbase to streamline compliance, finance, analytics, and every part of the back office. It is one platform to run your entire company.

Our goal is to make running a business feel like magic. We make it possible by owning the general ledger and unifying data across all business functions. Compliance tasks are flagged — and often resolved — automatically. Real-time business metrics are accurate, accessible, and easy to understand. And if you need to hire a new employee, send an invoice, or file taxes, you can do it from the same interface.

We’re bundling what’s never been bundled. We’re not building an incorporation tool. We’re not building an ERP. We’re not building an "AI accountant." We are creating a new category entirely: the Company OS.

How we work

We cherish the moments when noise fades and we move with clarity, confidence, and focus — doing the right thing at the right time. These moments are when our best work happens, and we strive to create more of them.

We value craftsmanship over busyness, clarity over complexity, and resilience above all — whether it takes hard work or patience. We aim high, avoid mediocrity, and speak with fearless transparency.

We believe in upward mobility and take pride in growing talent from within, always preferring to promote our own before looking externally.

About the team

As a Business Lead at Firstbase, you will lead cross-functional collaboration to drive the success of new product initiatives and the ongoing evolution of our existing offerings. You’ll partner with teams across Marketing, CX, and Design to shape product strategy, define compelling positioning and messaging, optimize the customer journey, and craft intuitive user experiences aligned with our brand. You’ll be responsible for business planning, go-to-market execution, and driving growth through differentiated product launches and refinements. As the voice of our products, you’ll ensure that customer insights are continuously fed into development and iteration.

What you will do

Lead the charge in shaping and scaling industry-leading products — from strategy to launch — at one of the fastest-growing startups in the game.

Your responsibilities will include:

• Collaborate with cross-functional teams to drive the success of both new products and the continuous improvement of existing ones — from business planning and strategic enhancements to go-to-market execution.
• Work closely with the Marketing team to help define the product vision, craft and evolve positioning and messaging, and lead pricing and packaging strategies across the portfolio.
• Partner with the CX team to shape and optimize the customer journey across all touchpoints — from onboarding to support — ensuring insights and feedback are continuously fed back into product development.
• Collaborate with the Design team to deliver thoughtful user experiences that reflect customer needs, product strategy, and brand standards.
• Be the voice of our products — leading new launches and refining existing offerings to drive growth and differentiation in the market.
• Build and grow a world-class team to scale product initiatives across an expanding portfolio and a rapidly growing organization.

You should meet the following requirements

• Based in New York City and available to work from our SoHo office at least three times per week.
• Strong business acumen and product sense — you have a deep understanding of what drives user and market value, and you’re skilled at connecting customer needs with strategic business outcomes.
• Visionary thinking paired with operational excellence — you can define bold directions for the business and articulate a clear, pragmatic path to get there.
• You know how to prioritize effectively across competing business and product initiatives, balancing speed with long-term impact.
• Not afraid to roll up your sleeves — whether it’s diving into customer feedback, refining messaging, or pressure-testing pricing strategies.
• Proven ability to operate in a fast-paced, high-growth environment with shifting priorities.
• Strong leadership skills, with a proven ability to build an elite team, to drive impact across the organization.
• Proven experience working with go-to-market teams and with strategic customers to drive success in the market
• Nice to have: 4+ years of experience in product, strategy, or business leadership roles at high-growth startups; founding experience or having led the development of a product from zero to launch is a strong plus.
• Mediocrity is your enemy. You don’t stop until you get to "great." You’re relentless in pursuit of excellence.
• You speak your mind, challenge assumptions, and present ideas clearly — no fear of conflict.

Some perks you might enjoy

• Competitive Salary & Equity: We pay top-tier because you deserve it, plus equity so you can share in the success of the future we’re building together.
• Flexible Work Setup: We offer the freedom to work remotely, embracing diverse work styles, while NYC-based team members can opt for a hybrid setup, spending some days in the office to foster collaboration.
• 21 Days of PTO & Other Time Off Benefits: Take the opportunity to rest and recharge. No questions asked — it’s time to disconnect and come back stronger. Plus, you’ll receive 5 sick days, your birthday off, unlimited out-of-office days, and national holidays (US or Brazil).
• Build Your Ideal Work Setup: We provide a renewable stipend every two years to create your perfect home office. It’s about giving you the tools to do your best work.
• Comprehensive Health Benefits: Comprehensive health insurance reimbursement for US and international employees. No matter where you are, you’re covered.
• Learning & Development: We invest in your growth. Use your stipend to continue expanding your skills and advancing your career.
• Annual Anniversary Gift: Receive a special gift each year to celebrate your journey with Firstbase as a thank you for your dedication!
• Parental Leave: We stand by you during life's most important moments. You’re entitled to 4 weeks of paid Parental Leave, covering maternity, paternity, and adoption.
• Performance-Driven Annual Bonuses: Expect a bonus that reflects your hard work — usually about 10% of your OTE. From your second year, a 20% annual multiplier boosts this, rewarding your consistent performance.
• Vacation Bonus: After 3 years at Firstbase, you'll receive a generous vacation bonus to take that dream trip. It’s our way of saying "thanks" for your commitment — we’re here for the long haul, and we want you to enjoy the ride. 🌍✈️

Interested?

Even if you don’t check every single box but you’re passionate about the role and want to help build something great, we still want to hear from you. We value diverse experiences and unique perspectives.

Want to work at Firstbase but don’t see an opening that fits your experience? Message us — we will often “create” a role around a great candidate.

Current back-end tech stack:

PHP Laravel PostgreSQL Docker (Compose and Swarm) GitLab CI AWS S3 AWS EC2 GreyLog

Current front-end tech stack:

Vue (and Vue-Router) Vuex 3rd party libs for GTM/Stripe/etc.