Our Mission Curacel’s mission is to make risk protection seamless and intelligent for businesses and individuals worldwide.

Every year, billions of dollars are lost to inefficiencies in risk and healthcare management. We are building AI-powered infrastructure to transform how insurance and healthcare are delivered—making them faster, smarter, and more accessible.

Our Vision We envision a future where AI—especially agentic AI—empowers businesses, insurers, and healthcare providers to deliver protection and care with unprecedented speed and intelligence.

Our Team We are a team of ambitious, mission-driven innovators across commercial, product, engineering, and operations. Our 30+ "Excellers" work across multiple countries, powering global insurers like AXA, Tawuniya, Allianz in 15+ markets.

Our Investors Backed by Y Combinator, Google, Tencent, and other leading investors, we are shaping the future of AI in healthcare and insurance.

Our Technology Curacel is building AI and API-driven infrastructure for insurance and healthcare, leveraging advanced machine learning and generative AI to automate processes, detect fraud, and optimize decision-making. Our API-first approach enables seamless integration with insurers, TPAs, and healthcare platforms, ensuring real-time data exchange and continuous model improvements.

Your Objective You’re a dynamic Growth Marketing Leader, who will be responsible for crafting and executing a comprehensive marketing strategy. This includes overseeing various marketing domains such as product marketing, performance marketing, events, social media marketing, and partnerships.

How you'll help us achieve it

• Develop and oversee the company's growth strategy in collaboration with Curacel's Management Team.
• Establish a robust growth and marketing division within Curacel
• Regularly report and forecast crucial business metrics, including customer growth, retention, revenue, engagement, NPS, and profit margins.
• Shift marketing efforts to target enterprise-level prospects through account-based marketing (ABM) strategies.
• Innovate in user acquisition, targeting the first major milestones of customers.
• Gain an in-depth understanding of our current and potential users and their motivations.
• Master our customer acquisition channels, marketing funnels, and tools.
• Manage the marketing budget effectively across various tools and channels.
• Lead growth experimentation, optimising existing channels and exploring new opportunities.
• Champion a data-driven culture, emphasising instrumentation and attribution.
• Work closely with the Product Team to refine user experience, copy, and messaging.
• Maintain and develop the Curacel brand and voice, ensuring consistency across all communications.

In your first month, you'll

• Learn what we do, how our product works and what new products we are building.
• Build a structure for monitoring progress and measuring the success of campaigns and marketing activities.
• Gain an in-depth understanding of our current and potential users and their motivations.
• Review existing content calendar and create a new one for our social media, newsletter and blog.
• Lead the creation of reports and white papers for insurance, claims management, fraud detection, embedded insurance in Africa.
• Lead the creation of video testimonials of our clients across Africa.

Requirements

• Minimum of 6 years of experience in B2B Marketing, with a focus on medium-sized and Enterprise businesses, SEO and growth marketing.
• Proficient in marketing analytics and applying insights to optimise campaigns.
• Participate in product lead growth experiments and provide marketing insights.
• Demonstrated ability in being analytical and data-driven.
• Strong leadership skills, with the ability to work with cross-functional teams.
• Proven track record of growth, with examples and outcomes of previous campaigns.
• Develop content that addresses enterprise pain points, use cases, and success stories.
• Exceptional written, oral, and organisational skills.
• Experience in managing comprehensive, data-driven marketing, and communication strategies.
• Familiarity with relevant marketing tools and platforms for campaign activation.

Bonus points if you

• Have B2B SaaS marketing experience

Key details

• The growth marketing position is a full-time position and reports to the Sales Lead.

Benefits

• Subsidized health insurance
• Monthly data allowance

Our Tech Stack

The technologies that we use include, but are not limited to:

• PHP, Laravel
• VueJs, AngularJs
• React Native
• Electron
• MySql, MS SQL
• AWS & GCP
• Docker, k8s