Unfurl Inc. (W21)
A virtual food hall that delivers

Unfurl (W21) is looking for a CTO

SF Bay Area / Remote
Full-time
6+ years
About Unfurl Inc.

Unfurl is a virtual food hall that delivers meals from various restaurants prepared in our kitchen in a single order. Imagine getting your favorite pizza, dim sum, and tacos delivered all at once, under one single bill for the entire family.

We opened our first kitchen 7 months ago in San Mateo, and we are growing 20% every month. Our average check is 40% more than the industry average, which confirms that our customers get food for more than one person. We will be scaling our footprint to saturate the whole peninsula, opening a total of 7-9 locations by the end of 2021.

The delivery revolution escalated by the COVID pandemic has created a massive opportunity in the $1 trillion restaurant industry. There will be lots of responsibility from day 1 - you will lead the technical team, and help us grow/manage that team into the double digits.

About the role

Responsibilities

  • Create and develop digital sales channels (website/mobile app/delivery platforms/POS)
  • Implement and develop a CRM system, connected to digital sales channels and digital advertising (social media, etc), loyalty programs, etc.
  • Develop ERP/Supply chain (procurement, logistics, inventory, cost recognition fully integrated with accounting systems)
  • Own and optimize business processes in operations, supply chain, HR, etc. Specifically, all processes that will be - automated by software
  • Support and develop HR system for our labor-intensive business with recruiting (including background checks), onboarding, education, certification, and quality control
  • Create and develop internal product management software with control of VRs (virtual restaurants), menus, analytics, quality control, and customer feedback
  • Hardware systems, POS, KDS, printers, etc. that are fully integrated with all systems described here
  • Making key decisions on technology investments
  • Participating in piloting and building digital business platforms
  • Working collaboratively with the entire team on the development of new products, enhancements, and redesigns
  • Ensuring that the appropriate risk assessments are made when introducing new information and operational technology into the organization

Experience

  • CTO/EVP/head of engineering experience
  • Experience in managing and running IT projects/teams
  • IT experience in food retail or delivery (preferences on food delivery (DoorDash, UberEats) / dark kitchen (Reef, Shef, Rebel foods) /aggregators (Ordermark, etc) experience)
  • Ecommerce experience (consumers goods)
  • Web/App/UI project/product management experience
  • CRM/ERP (business process management)

Organizational role

  • Team leader
  • Software architect
  • Business process architect

24 Months Out

Here are the expected results for the first 24 months, these may from uncovered possibilities that only our joint-consultations can uncover.

Phase 1 (2021)

  • Primary focus to create and optimize ordering web/app platform v.2 with all necessary CRM, subscription/membership, and other needed capabilities (focus on responsibilities 1, 2 & 6 above in Q2-3 of 2021)
  • CRM selection and integration with digital sales channels.
  • Optimize and integrate the currently 40+ SaaS applications, as well as new SaaS applications to drive diversification of business
  • Form team needed to use existing and new software to achieve the above responsibilities
  • Build a better version of Unfurl Version 1.0 software architecture built on lower-priced well established SaaS solutions to support up to 10 Unfurl units and over 20+ VRs in the SF Bay Area.

Phase 2 (2022)

  • The main focus is to select and integrate more expensive and appropriate enterprise SaaS solutions to increase operational efficiencies on a disciplined cost/benefit/margin analysis
  • Drive Unfurl’s Version 2.0 software architecture entirely built on more expensive and complex enterprise SaaS solutions to support and potentially envision Unfurl’s Version 3.0 software architecture requirements funded by growth demands and/or Series B funding strategies.

Technology

Responsibilities

  • Create and develop digital sales channels (website/mobile app/delivery platforms/POS)
  • Implement and develop a CRM system, connected to digital sales channels and digital advertising (social media, etc), loyalty programs, etc.
  • Develop ERP/Supply chain (procurement, logistics, inventory, cost recognition fully integrated with accounting systems)
  • Own and optimize business processes in operations, supply chain, HR, etc. Specifically, all processes that will be - automated by software
  • Support and develop HR system for our labor-intensive business with recruiting (including background checks), onboarding, education, certification, and quality control
  • Create and develop internal product management software with control of VRs (virtual restaurants), menus, analytics, quality control, and customer feedback
  • Hardware systems, POS, KDS, printers, etc. that are fully integrated with all systems described here
  • Making key decisions on technology investments
  • Participating in piloting and building digital business platforms
  • Working collaboratively with the entire team on the development of new products, enhancements, and redesigns
  • Ensuring that the appropriate risk assessments are made when introducing new information and operational technology into the organization

Experience

  • CTO/EVP/head of engineering experience
  • Experience in managing and running IT projects/teams
  • IT experience in food retail or delivery (preferences on food delivery (DoorDash, UberEats) / dark kitchen (Reef, Shef, Rebel foods) /aggregators (Ordermark, etc) experience)
  • Ecommerce experience (consumers goods)
  • Web/App/UI project/product management experience
  • CRM/ERP (business process management)

Organizational role

  • Team leader
  • Software architect
  • Business process architect

24 Months Out

Here are the expected results for the first 24 months, these may from uncovered possibilities that only our joint-consultations can uncover.

Phase 1 (2021)

  • Primary focus to create and optimize ordering web/app platform v.2 with all necessary CRM, subscription/membership, and other needed capabilities (focus on responsibilities 1, 2 & 6 above in Q2-3 of 2021)
  • CRM selection and integration with digital sales channels.
  • Optimize and integrate the currently 40+ SaaS applications, as well as new SaaS applications to drive diversification of business
  • Form team needed to use existing and new software to achieve the above responsibilities
  • Build a better version of Unfurl Version 1.0 software architecture built on lower-priced well established SaaS solutions to support up to 10 Unfurl units and over 20+ VRs in the SF Bay Area.

Phase 2 (2022)

  • The main focus is to select and integrate more expensive and appropriate enterprise SaaS solutions to increase operational efficiencies on a disciplined cost/benefit/margin analysis
  • Drive Unfurl’s Version 2.0 software architecture entirely built on more expensive and complex enterprise SaaS solutions to support and potentially envision Unfurl’s Version 3.0 software architecture requirements funded by growth demands and/or Series B funding strategies.

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