Head of Demand Generation at Mobot (W19)
Mobot is a mobile app QA service using mechanical robots.
Remote
Full-time
About Mobot

Mobot is an on demand testing platform - powered by computer vision and a fleet of robots - for mobile apps on actual devices. We help organizations in a range of industries, including mobile and e-commerce, IoT, medical devices and digital health with automated functional testing of their mobile products and connected peripherals. We give these organizations the accurate results they need to identify issues across a spectrum of mobile devices and operating systems.

About the role

What we are looking for / The role

We are seeking an experienced, organized, and efficient Head of Demand Generation interested in revolutionizing the way app developers test & develop their products. At its core, this role is about driving customer acquisition and revenue growth. As a key marketing leader, you will be responsible for the scalable, predictable, and repeatable process of generating demand across channels.

This role can be fully remote, in-person (NYC), or a hybrid of the two. Candidates must be authorized to work in the United States.

If you are a revenue-centric marketing leader that thrives on growth and scaling a modern B2B demand engine, this is the role for you.

Responsibilities

We are a small but mighty team, and you’ll have the opportunity to play a significant role as we scale our org. Key responsibilities include:

  • Build and execute campaigns that drive customer acquisition and footprint expansion, and align with sales and marketing pipeline targets
  • Leverage the right mix of campaign tactics (paid digital, organic, account based marketing, nurture, etc) and the right investments to achieve ROI goals
  • Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success
  • Bring a testing and optimization framework to each approach, constantly striving to improve past performance
  • Work with product marketing to bring go-to-market plans for new products and features to market in a way that opens and accelerates opportunities
  • Manage campaign budgets, timelines, resources, processes, and technologies

About you

  • 5+ years experience managing demand generation programs for technology companies
  • Highly data-driven and technically fluent marketer
  • ​​Track record of successful results and creativity with program design and execution
  • Experience working closely with a field sales organization
  • Excellent writing skills with high editorial standards
  • Familiar with systems like GA, Marketo, Hubspot, Salesforce, Gong, Outreach, ZoomInfo, and Tableau
  • Strong sense of ownership and operational rigor

Bonus points

  • Experience with QA/DevOps
  • Experience selling SaaS to product/engineering teams

Compensation & benefits

  • Competitive compensation
  • Generous PTO, including 1 week company-wide winter break
  • 401k with company match
  • Stock options
  • Comprehensive health benefits
  • Paid family leave
  • Commuter benefits
  • Much more!

Mobots come in all shapes, sizes, and backgrounds. We're focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.

Technology

We use a combination of Clojure, Python and ClojureScript.

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