Head of Marketing (Remote) at CoinTracker (W18)
The gold standard in cryptocurrency portfolio tracking and taxes
Remote
Full-time
6+ years
About CoinTracker

Applying

Please apply directly on our careers page — applications via YC are unmonitored!

Overview

CoinTracker is a portfolio assistant for cryptocurrency. Used by over 1 million cryptocurrency holders with over $50 Billion in crypto assets on exchanges, it enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. Beyond cryptocurrency, we are building a general automated financial assistant for all financial assets.

Our mission is to increase the financial freedom and prosperity of individuals and companies.

Some things we’re proud of:

💲 Over $50B in crypto assets are tracked on CoinTracker

📈 Profitable and growing rapidly

🤝 Partnered with Coinbase, TurboTax, H&R Block, OpenSea, Wolters Kluwer, and other industry leaders

💼 $100M Series A from Accel, Y Combinator, Initialized Capital, 776 Ventures, Serena Williams, and more

🗺️ Founders: Jon and Chandan previously built TextNow (scaled to 200 million downloads) and worked at Google[x] & Google

About the role

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. Beyond cryptocurrency, we are building a general automated financial assistant for all financial assets. Our mission is to increase the financial freedom and prosperity of the world.

Some things we’re proud of:

📈 3% of all global cryptocurrency assets are tracked on CoinTracker ($50B daily)

💲 Profitable

🤝 Partnered with Coinbase, TurboTax, OpenSea, and other industry leaders

💼 Venture-backed by Accel, Y Combinator, and other top investors

🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google

Learn more about our mission, culture, and hiring process.

Your opportunity

Join our tight-knit early-stage distributed team that thrives on interesting technical challenges and building magical products that improve people's lives. As our Head of Marketing, you will be directly responsible for accelerating CoinTracker’s user growth through brand awareness, content marketing, social media, public relations and events. You will also be in charge of building and leading CoinTracker’s Marketing team.

You will

  • Hire and lead the Marketing team to make CoinTracker the strongest brand in the cryptocurrency space

  • Manage product launches (new exchanges, new features, new partnerships) across all organic channels

  • Drive new user registrations by marketing country launches and partner integrations

  • Ship blog posts and emails to grow distribution

  • Grow CoinTracker’s social media presence across Twitter, Meta, Reddit

  • Experiment with new awareness channels for CoinTracker (e.g. influencers, podcasts)

Some of the skills we're excited about

  • 10+ years of experience in Brand Marketing and Product Marketing

  • Experience building the brand of an early-stage beloved product, including providing valuable insights into the customer needs. Proven ability to build a strong narrative.

  • Experience managing a team of high-performing Marketers

  • Experience scaling a company from 10s of people to 100s

  • Highly aligned with our company values

  • Genuine interest in cryptocurrency and personal finance

  • Work effectively in a remote setting and able to overlap with our core hours of 9 AM to 12 PM PT

What's it like working at CoinTracker?

We are a fully internationally distributed, tight-knit team. We have minimal process, and the majority of our time is spent working and collaborating asynchronously through tools like Figma, Linear, Notion, Slack, Zoom. We also stay aligned and bonded through weekly sprints, standups, all hands, and socials. We aim to empower every individual on the team with full transparency, ownership, autonomy, and clear objectives. Learn more about our guiding principles.

If this sounds exciting, we'd love to hear from you! Not sure you’re a perfect fit? Reach out anyway. We’re looking for awesome individuals, not folks who perfectly match a job posting.

Technology

Our engineering process includes:

  • Code reviews
  • Continuous integration
  • Multiple daily automated deployments to production
  • Automated testing with >85% code coverage

Some of the technical challenges we face are:

  • Lots of data — billions of data points to track transactions and market pair prices.
  • Data structures & algorithms — automated transfer detection, cost basis tracking, tax optimization, and more. Your CS fundamentals finally come in handy!
  • Scalability — some cryptocurrency users, such as algorithmic traders, accumulate millions of transactions per year. CoinTracker needs to work seamlessly for those power crypto traders.
  • Blockchain — whether it's running our own nodes, implementing xPub address generation and traversal, or parsing smart contracts to seamlessly support decentralized trading, we get our hands dirty with core blockchain technology.
  • Technical complexity — integrating with hundreds of exchanges and blockchains, and supporting thousands of cryptocurrencies means we have to methodically architect our software and build critical monitoring systems to deliver a robust and accurate platform.

Our tech stack is:

  • Web: HTML, Javascript, React, CSS, Sass
  • Mobile: React Native, Expo, GraphQL
  • Backend: Python, Flask, GraphQL, Postgres, Redis, Python RQ
  • Infrastructure: GCP, AWS
Interview Process

CoinTracker hiring process & details are all included in the attached page

Background on CoinTracker:

CoinTracker is a portfolio assistant for cryptocurrency. Over 3% of the global cryptocurrency market cap is tracked on CoinTracker (over $50B of crypto assets are synced to CoinTracker daily). CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team of 55 on a mission to improve the financial freedom and prosperity of the world.

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