Growth Lead at Better Financial Corporation (W22)
Family of Fintech Brands built on a shared stack
1+ years
About Better Financial Corporation

Better Financial, as seen in American Banker, is building verticalized banking financial products ie. one infra, multiple brands, and shared playbooks. With us you will have:

Leveraged Opportunity

We offer growth opportunities of an early-stage startup to the top 1% of talent without the concentration risks of joining an early-stage company. Our platform appraoch allows you to leverage your skills across brands and build playbooks for scale.

Make Impact

We personalize financial primitives (save, spend, borrow, protect) for everyday Americans. Make an impact and take brand concepts to market for the communities you want to serve.

Backed by the Best

We are backed by the ‘smart’ money in fintech ie. Slow Ventures, Global Founders Cap, Soma Cap, and executives from Chime, the #1 online bank in the US.

About the role
Skills: Growth design

What you’ll do at Better Financial:

  • Create and execute a growth strategy for our brands
  • Manage paid advertising campaigns through Facebook, Tiktok & App store
  • Explore organic opportunities with social, content and whatever else you think will move the needle
  • Run email campaigns at scale
  • Work with the product team to improve conversion rates across the funnel
  • Be accountable for weekly and quarterly revenue goals for conversion KPIs

We’d love to hear from you if you have:

  • At least two years of experience in performance marketing, having grown mobile apps from thousands to hundreds of thousands of customers
  • A track record for delivering rapid results using Facebook, Google Ads and other paid channels
  • An in-depth understanding of the challenges of ad attribution post-iOS 14 and familiarity with platforms like AppFlyer or Adjust - as well as supplementary tools like Google Analytics

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