Growth Marketing at Roboflow (S20)
$110k - $130k  •  0.02% - 0.04%
🖼️ Give your software the sense of sight.
Remote
Full-time
3+ years
About Roboflow

We're on a mission to remove barriers that prevent developers from building their own computer vision applications. Roboflow streamlines the process of labeling, training, and deploying a computer vision model.

Why

Computer vision is going to transform every industry. We're already seeing this play out in fields like transportation (self driving cars), agriculture (drone spraying), and medicine (early stage cancer detection). But these superpowers shouldn't be locked up in the handful of giant technology companies that can afford to hire teams of machine learning PhDs.

What

Roboflow enables any developer to use computer vision without being a machine learning expert. Our product is the key missing infrastructure that allows developers turn raw images into a useful model -- replacing a sprawling list of one-off utils everyone previously had to reinvent and enabling our users to have working models in hours, not weeks.

For example, Sarah Hinkley from Barn Owl Drones uses vision to identify weeds from crops in drone images so her customers can use fewer herbicides and grow more. She's one of our over 50,000 users working on problems we couldn't even imagine when we got started!

Who

Today, Roboflow has eight full-time team members spread across the United States. Their roles range from machine learning to sales. We also have a high school software development intern, and a part-time employee researching our new signups. Kelo, Amanda's dog, is the best at frisbee among us.

We're united in our common goals to create high quality products and place our users first. Since we're a small upstart, that means building things really quickly and fixing bugs right away. As with any rapidly scaling startup, we hope to build a team that is both versatile and adaptable. This role has tremendous potential for growth. As such, we believe that coachability and enthusiasm are more important than experience or qualifications. If you’re excited about this opportunity, we want to hear from you.

We strongly encourage applicants from backgrounds that are traditionally under-represented in tech to apply - especially those who identify as Black, Latinx, Native American, Asian and/or LGBTQ+. People who identify as part of these groups have also been under-represented at Roboflow, but intentionally recruiting a team with unique backgrounds is one of several ways we are working to add more distinct viewpoints to our company.

Growth

Roboflow went from zero to over 20,000 users in 2020 (and now to over 50,000 in 2021) and our customers are requesting features and product enhancements faster than we can provide them.

We're starting to build out our engineering, marketing, and sales teams. As an integral part of our core team, all roles will inevitably involve wearing a lot of hats; we're specifically looking for people excited about learning new things and filling gaps where needed. And most importantly, we're looking for people who ship.

Resources

Check out our Careers page for more info on the company, how we work together, and how we're building strong culture and camaraderie in a post-COVID world.

About the role

Overview Roboflow has grown to over 60,000 users without dedicated Marketing or Growth teammates and we are looking for someone to help build the foundation of our Growth function. Our user community loves problem solving on their own which means search is our top performing channel, our signup flow is our heartbeat, and converting our

Converting free users to paid users is a top priority company focus. We rely heavily on inbound marketing so expert knowledge of SEO and product-led growth strategies are critical for this role. You won’t be starting from scratch and our company is all-in on the value of product-led growth.

Your long-term objectives will be helping us get computer vision on the radar of every developer, and ensuring that whenever people think “computer vision”, they think “Roboflow”.

What You’ll Do You’ll be creating the strategy and leading all growth related work at Roboflow. This means full creative control of all growth levers with the goal of continuing our rapid pace of new user growth. We need someone who can zoom out of the day-to-day and create a high level strategic plan then jump in to turn that plan into reality.

This will be a highly cross-functional role to build growth drivers into our core app with the Product team, scale our user generated content and programmatic SEO efforts with the Product team, collaborate on technical SEO with our Content Marketer, and develop unique ideas with our Founders to launch as standalone products.

Your long-term objective will be to help build a product-led growth function that continues to scale as Roboflow reaches millions of developers across the globe.

Requirements of this role include:

  • Expert technical SEO knowledge to build programmatic pages, optimize our core websites, and guide strategy for our blog.
  • Highly analytical and capable of doing analysis to find high leverage opportunities and tracking results against your efforts
  • Product oriented thinker comfortable working with engineers (bonus if you can contribute code) and designers to develop enhancements to our core products
  • Knowledge of tools related to product usage metrics (BigQuery, SQL, Amplitude, Google Analytics, Mixpanel, etc)
  • Enthusiasm for machine learning and increasing accessibility to transformative technology
  • The curiosity to learn whatever skills may become necessary (for example, the basics of computer vision)

Responsibilities To give you an idea of what it will be like to work here, here are a few projects you will be in charge of:

  • Working with Product to drive adoption of https://universe.roboflow.com
  • Technical SEO related to our website, blog, and product
  • Programmatic SEO related to our website, blog, and product
  • Building a list of growth related features and enhancements to be added to sprints
  • Finding creative ways to reach people (we like to hit the front page of HN) with fun projects (like https://paint.wtf/)
  • Testing paid Marketing channels and operationalizing paid marketing campaigns that meet our CAC targets
  • The ideal candidate will also have or quickly develop ideas for growth strategies we haven’t even thought of—and we can’t wait to support those as well.
Technology

Our goal is to build the world's best computer vision infrastructure so our users don't have to. This means we handle a lot of challenging complexities like seamlessly ingesting dozens of data formats, processing millions of images per day, and deploying auto-scaling machine learning infrastructure that can handle our customers' most demanding training and deployment needs.

Our core app sits atop Firebase with assistance from auto-scaling groups of Docker containers (for jobs like archiving datasets and training models). We also heavily lean on serverless infrastructure so we can gracefully deal with bursty traffic involved in manipulating datasets that can range anywhere from one hundred to one million images.

We also maintain a library of Colab notebooks our customers can use to train common computer vision models, a directory of public datasets, and a web of format specifications. We see building and supporting mini-projects like these that are helpful to the community at large as part of our role in democratizing computer vision.

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