Chief Marketing Officer at Baubap (S21)
Smart micro financing for everyone
Mexico / Remote
6+ years
About Baubap

Baubap is becoming the bridge to people’s financial freedom through technology.

Today we offer an instant loan service through a mobile app that needs no documentation or credit bureau to underwrite and fund a loan while focusing on the long term development of our borrowers through a ludic financial education program.

By 2030, we will be the most inclusive digital bank in LATAM with more than 2.5 million clients.

About the role
Skills: Marketing design

Our Mission Become the bridge to people’s financial freedom through technology

Our Vision We will be the largest digital lender in Latinamerica and eventually the most inclusive bank in the region.

Role mission Design and execute sustainable growth and brand building strategies to achieve ambitious acquisition, retention, differentiation, and business goals.

Your outcomes

  • Improve performance metrics throughout the funnel (top funnel, Conversion Rates, rebuy rates, retention rates).
  • Contribute to producing sustainable and profitable LTV and CAC metrics.
  • Build and nourish brand voice/Identity/awareness.

Your day-to-day

  • Create and supervise Baubap’s voice throughout all public interactions
  • Develop on and offline ad campaigns
  • Produce relevant content for SM and general digital presence
  • Manage marketing, media, and support teams
  • Develop existing acquisition channels and build new ones.
  • Manage customer journey in coordination with Customer Support, Data Science, and Software Development teams.

What You Bring to the Team

  • Ability to understand people and empathize
  • Deep brand-building expertise
  • Ownership, decision-making, empowerment and leadership
  • Self-starter and intellectual curiosity
  • Amazing communication skills
  • Experience growing and scaling up new to market products, services or business verticals
  • Digital Marketing experience
  • Great written language and communication skills
  • Proficiency in supervising all Content Generation, giving feedback and leveraging insights.
  • Multicultural knowledge
  • Basic Programming Structure/mindset

Platforms you will manage:

  • Google Ads
  • Facebook ads and fan page
  • Branch
  • APK Drive
  • MySQL
  • WordPress
  • DSP
  • Adjust
  • Amplitude

This is a new digital lending methodology for the economically challenged as much as group lending was in the 1980's, it's our "smart loan".

We have built not only an alternative credit scoring model and ML models around mitigating diverse risk factors, identity verification and fraud prevention but we are deepening our relationship with our customers through a robust but friendly Duolingo like educational platform.

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fulltimeMexico / Remote6+ years

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