Sr. Content Marketing Manager at GoLinks (W19)
Internal, human-readable short links for teams.
Remote
Full-time
3+ years
About GoLinks

Golinks allows companies to significantly increase productivity, by creating memorable short links for every internal company URL These internal link systems have been a standard for productivity at major companies.

About the role

At GoLinks, we create products and experiences that make work easier for individuals and teams. We believe that the knowledge people use every day to build products, collaborate with team members, and help customers should be readily accessible. We’re on a mission to connect employees with the information they need to be productive and successful at any place, at any time. Our remote-first startup thrives as a nimble and scrappy team and we are growing fast! We’re excited to bring on new team members who are inclusive, possess a growth mindset, and excel at what they do.

About the role

As a Sr. Content Marketing Manager, you will lead in the development and implementation of the marketing team’s content strategy. You’ll collaborate with Marketing and Sales to plan, manage, and create content that ladders up to overarching marketing objectives. This includes driving traffic to our website, increasing demand for our product, engaging leads in the marketing and sales funnels. 

What you’ll do

  • Conceive and produce high-quality articles, blogs, case studies, ad copy, email marketing content, sales collateral, and website copy
  • Build and maintain a content calendar—collaborate with other Marketing Managers to determine priority 
  • Manage a team of freelance content creators in which you will provide strategic vision and serve as an editor
  • Identify SEO and keyword opportunities that effectively map content to multiple personas
  • Collaborate with leadership, marketing team, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently 
  • Coordinate with graphic designers to ensure that the creative correctly supports the content intention
  • Continuously measure and improve content performance by leveraging metrics in HubSpot, Google Analytics, and other analytics tools  
  • Stay current with the latest industry trends to generate content pieces on timely topics, eg. “hybrid work” in 2021.     

Who you are

  • 5+ years of content marketing experience in tech. You are familiar with B2B software marketing and understand the best practices to inform and enable various personas in this space. 
  • Mighty with the pen. You excel at writing and editing, whether it be a thousand words, a headline, or 280 characters.
  • Performance meets personal. You understand how to meld high-performing (SEO and data-driven) with high-impact copy that will inspire user action. 
  • Pixar storytelling. Your portfolio displays strength in storytelling throughout a variety of content types and topics, such as thought leadership, brand, and technical product articles.  
  • Nimble and agile. GoLinks is in its early stages as a platform and company. We value team members who are willing to move fast, fail forward, and be data-driven. 
  • Growth mindset. We’re growing, and fast, however, being a part of a startup means that some of our business goals exist 3 months in the future rather than 3 years. You are someone who thrives in a quickly-changing environment with the ability to hyperfocus and quickly pivot when needed.  
  • Experience with establishing MVPs. In a startup environment, nothing is ever perfect. We focus on tasks that have the largest impact on the business and our users. You're familiar with establishing the MVP for each content marketing initiative. 
  • 4-year degree or equivalent work experience. 

 

We’re extra excited if you...

  • Have experience working alongside demand generation and product marketing roles.  
  • Have B2B SaaS experience
  • Experience working in a distributed team or remote environment
  • Have an eye for design as it translates to marketing  

Our Benefits and Perks 

  • Top-tier Medical, Dental, and Vision benefits, including FSA
  • Life Insurance, AD&D, STD and LTD benefits
  • 401(k) retirement savings plan for your future
  • Unlimited PTO for sick days and vacation days
  • EAP & monthly wellness stipend for your physical and mental health 
  • New hire and monthly WFH office stipend to cultivate a better work environment
  • All-expenses paid company off-sites and free lunch bi-weekly at Company meetings
  • Professional development and mentorship 
  • MacBook Pro or equivalent laptop 
  • Flexible WFH schedule to manage your personal obligations
  • Flexible remote work environment: coffee shop, beach, or anywhere in between 
Technology

Golinks allows companies to significantly increase productivity, by creating memorable short links for every internal company URL These internal link systems have been a standard for productivity at major companies.

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