Senior Growth Marketing Manager at Taplytics (W14)
Optimize any platform and build better products for your customers!
Remote
Full-time
About Taplytics

Born at Y Combinator in Silicon Valley and now based in Toronto, Taplytics helps amazing companies like RBC, Zappos, Grubhub, and Chick-fil-A deliver incredible customer experiences with our intelligent suite of experimentation, engagement, and analytics solutions. Our platform runs on over a billion devices around the world and processes over a trillion monthly events. Big numbers, but we’re just getting started – growing our company from here is a complex and compelling challenge for the right person.

Our vision is a world where companies can deliver engaging and highly personalized experiences to all of their users, no matter which device they’re using. Experiences that feel like magic, make their users smile, and turn them into lifelong customers.

And the exciting part? The world is ready. Customers are demanding these experiences and companies are rapidly investing in the technology to make it happen.

But, we need your help. Taplytics is growing fast in Toronto and we are searching for the talent to make our dream a reality. Taplytics has a bright future. Come grow your career with us.

About the role

Born at Y Combinator alongside Airbnb, Dropbox, and DoorDash, Taplytics helps power the experiences within today's leading brands like RBC Royal Bank, Lookout, Grubhub, and Crate&Barrel to drive more revenue through their apps and websites.

A brainchild of Taplytics, DevCycle was created as a result of overwhelming feedback from our clients. DevCycle helps modern dev teams release code faster and safer. It's a new vision of feature management that goes beyond risk reduction and enables dev teams to maximize feature impact. It’s built for dev teams who are tired of the stress, complexity, and risk of releasing new code.

Come join the team responsible for the platform chosen by high-growth start-ups to Fortune 500 companies around the world. We're designing the future of software development. Learn more about DevCycle here. Come hang out with us here.

Got some time? Check our Taplytics podcast here!

About the Role: Senior Growth Marketing Manager 

As the Senior Growth Marketing Manager, your core mission will be to shape and execute the vision for growth marketing to drive member acquisition and new product adoption at Taplytics. You will be coming onboard during an extremely exciting time and will be able to have a massive impact.

We’re looking for an experienced marketer who is excited to build an elite growth engine. One of the most exciting parts of this position is that you’ll be on the front lines of the company’s most critical projects and you’ll have the opportunity to evolve your role and grow along with us.

How you’ll make a huge impact:

  • Paid:  Build and scale our paid search and social strategy
  • Marketing Ops:  Own the marketing tech stack, add tools and make improvements as needed.
  • Website Conversion and Analytics:  Set up proper tracking and create full-funnel dashboards to help us measure, optimize, and scale each channel. Report on performance to the executive team.
  • Content Distribution:  Partner with Content Marketing and the Product Team to ensure all content and webinars drive engagement, distribute content across email, social, and continue to grow inbound via SEO content.
  • Marketing to Sales Handoff:  Define the handoff to the sales team and work closely with sales drive qualified leads that convert to opportunities.

What an incredible candidate looks like:

  • 5+ years of experience scaling a B2B SaaS company
  • Breadth in all areas of growth marketing, with core competencies in paid acquisition, website conversion rate optimization, marketing ops, and analytics.
  • Channel management experience: You are experienced at executing campaigns across multiple channels, including SEM, and you can clearly describe the campaigns you’ve run and what you’ve learned.
  • Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.
  • You’ve developed marketing strategies and executed them yourself
  • You understand the importance of testing and scaling what works.
  • You are strategic and scrappy. This is an opportunity to get in on the ground floor. As an early-stage company, we are still building out our growth engine. You’ll be hands-on building and executing in tools, but you’ll also need to be able to prioritize initiatives.
  • You’re always shipping - even if it isn’t perfect.

What you’ll get from us:

We’re our growing team works with some of the world’s best-known brands on very complex and unique technical challenges. Our culture of building, learning and experimentation through collaboration allows us to work on new ideas and try out innovative tech and processes. This means you’ll add valuable experience to your resume quickly. While you’re working to grow the company, we’ll have your back with a competitive salary, mentorship, Employee Stock Options, generous vacation and time off policy, education reimbursement, and robust health benefits starting day one.

We’re an equal opportunity employer. We strive to build a diverse team that embodies our values of mutual collaboration and respect. We recognize how the input of different experiences can positively impact the product and service we deliver to our customers.

Technology

Taplytics is growing and is looking to increase the team’s experience base by adding senior engineers. This is a chance to both be a leader on our small team as well as tackle the huge challenge of managing our user scale.

We operate using a micro-service architecture with many services built using Node.js and Python. Our micro-services are powered by various backend systems, including: MongoDB, Redis, Kafka, PostgreSQL, and ElasticSearch. We run at petabyte scale delivering experiences to billions of devices, requiring unique scaling solutions. Our systems are hosted across AWS / GCP using Docker Containers and Terraform. We are consistently iterating and improving our systems and workflows to improve how we develop code with a focus on producing the best product possible.

Our modern web front-end is built using the latest React.js tools, including Redux and Webpack with server-side rendering. We are continuously building on a very advanced web dashboard with interactive interfaces to modify the layout of mobile applications in visual A/B Test Experiments, develop rich messaging campaigns across many platforms, and new interfaces for seamlessly connecting together all functionality in our platform.

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