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Underground Cellar

Underground Cellar

Upgrading Your Wine Experience

Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. We provide a unique and exciting experience that gives wine buyers a great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.

Underground Cellar
Founded:2014
Team Size:26
Location:San Francisco
Founders
Jeffrey Shaw
Jeffrey Shaw
CEO
Brian Gallagher
Brian Gallagher
COO
Ben Herila
Ben Herila
CTO
Brandan Zaucha
Brandan Zaucha
CVO