Senior Product Manager at Underground Cellar (W15)
Upgrading Your Wine Experience
San Francisco, CA / Remote
3+ years
About Underground Cellar

Underground Cellar is a Y Combinator and VC-backed startup based in San Francisco that is currently experiencing hyper-growth. We’ve ‘gamified’ wine sales through our addictive e-commerce platform that gives buyers a great value through “upgrades”, allowing wineries to quickly sell wine without resorting to brand-damaging discounts. Since launching in 2014, Underground Cellar has sold over 750,000 bottles of wine, and has sales of $18M per year.

We’re at the forefront of technology, having built our entire e-commerce platform in house. Our tech stack is built on Node.js, React, PostgreSQL and the open-source .NET Core, and we use “serverless” functions in the cloud to assure scalability!

About the role

About Underground Cellar: Underground Cellar is a Y Combinator and VC-backed startup based in San Francisco that is currently experiencing hyper-growth. We’ve ‘gamified’ wine sales through our addictive e-commerce platform that gives buyers a great value through “upgrades”, allowing wineries to quickly sell wine without resorting to brand-damaging discounts. Underground Cellar has become the most exciting way to buy wine in the world, with over 1,000,000 bottles sold to thousands of customers through the platform.

We’re looking for someone to jump right in and join a highly-effective and talented team of people who are solving challenging problems and learning from one another. We value talent and dedication just as much as we encourage creativity and passion. Join our team!

What you will do and the impact you’ll have: As our Senior Product Manager, you will be responsible for taking Underground Cellar’s product vision and strategy to a whole new level. Our ‘gamified’ e-commerce platform merges the worlds of physical and digital, leveraging e-commerce, game theory, and gamification to completely transform how customers discover, buy, and store the best wines in the world. Customers are OBSESSED with our platform, leading to growth of 10x in the past 18 months at a $25M run rate, and we’re on track to 10x in the next 18-24 months again! In this role, you’ll work alongside the design, data, and engineering teams to ensure everything is properly scoped, prioritized, and smoothly executing. You will report to our VP Product and work cross-functionally with other company leaders to ensure you have significant input in bringing our product vision to life.

The ideal candidate has nurtured early ideas in the past and turned them into tangible applications. You get excited about complicated challenges that intersect with two-sided networks and love talking to customers. You are motivated by ownership, want to work with a small and rapidly-growing team that shares similar values. Above all else, you are committed to developing thoughtful, meaningful experiences that better the lives of all who use our platform.

Key Responsibilities: Talk to customers and do research to understand what they want Create, communicate, and execute product features based on key insights Scope and develop projects while meeting company efficiency goals Work closely with VP Product to drive decision making Help create and execute the company product roadmap while tracks against core metrics Create and explain project goals, specs, and limitations throughout the company Interact cross-functionally to successfully achieve project goals

About You: Experience as a product manager who worked on product teams for fast-growing b2c or gaming startups Highly creative, while being analytical, with a quantitative-based approach to thinking Can work with a high level of autonomy, while rallying your team to execute at a high level alongside you Can hustle, while still maintaining attention to detail Relentlessly resourceful with an adaptive attitude, willing to roll with the punches and experiment with new ideas Interested in wine, but prior wine industry experience is not necessary


Our company is skyrocketing in growth, and our 3-person engineering team is ready to level-up -- that’s where you come in. We’re looking for a proven technology leader who can first and foremost be our senior individual contributor helping hands-on to bring our exciting product vision to life, but to also work with company leadership to help create that vision through creative exploration, roadmapping, mentoring, and building our engineering team.

As part of our core engineering team, you will be responsible for the development, design, and testing of our e-commerce platform and warehouse management system. You will work directly with our small technology team (currently consists of our Founding Engineer, an offshore developer, and our Founding CTO who remains involved on a part-time basis). The team will look to you to bridge knowledge gaps and act as a mentor to the existing engineering team and new hires. Not only will you have a hands-on role in building out our technology, but we will look to you for help to recruit, build and lead a strong team through evolution and change as well as help influence the future of our technology, systems, and processes using your technical expertise.

Key Responsibilities:

Prioritize and complete engineering tasks, which entail building new features, improving scalability, security and testability, and reducing tech debt Help formulate company best practices, documentation, and architecture decisions. Responsible for ongoing coaching and guidance of the Engineering team. Identify short and long-term objectives, evaluate performance and recommend areas of training or extra development Work with the team to roll out and QA releases. Drive the on-time delivery of well-engineered features to meet or exceed functionality, usability, and quality requirements Maintain high standards of communication within the team and with management stakeholders

About you:

Bachelors of Science in Computer Science, or equivalent. 3+ years of deep experience in: Object Oriented Programming (For example, Java, C#). Javascript or Typescript on the frontend (including React.js, and Redux) RDBMS, such as PostgreSQL or MySQL. (We use PostgreSQL.) Test driven development, on both frontend and backend (experience with one or more frameworks is needed, i.e. Jest, XUnit, and JUnit). Cloud computing, such as AWS and Azure. We’d love to get something like Terraform set up and running so that we can automate environment set-up. 1-2 years experience leading small to medium sized development teams You have the ability to empower others. You are resourceful and you’re able to make things happen, against all odds. You have strong interpersonal skills and excel working with different groups of people, especially non-technical team members. You are passionate about leadership and delivering outstanding experiences for our customers, and team. You are an ambitious top performer, you persevere through intense obstacles. Bonus points if you have experience using: Serverless computing, such as AWS Lambda. We’re going Serverless wherever we can for scale and cost optimization. React Native. Our mobile app is React Native, although this position is more focused on our main web app. Containers, such as Docker and Kubernetes.

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