Lifecycle Marketing Manager, Tutoring at Cambly (W14)
On-demand access to English tutors over video chat.
San Francisco / Remote
Full-time
3+ years
About Cambly

Change the future of education at Cambly.

English learners can now access seemingly unlimited free content and software for learning vocabulary and grammar. As with any subject, it’s also important to complement that learning with practice to exercise those new skills. For language education, that means having actual conversations with real English speakers.

At Cambly our mission is to provide students with an easy and affordable way to practice and improve their English skills. The Cambly app gives English learners instant 1-on-1 access to friendly native speakers over video chat 24/7. Cambly students speak over 30 languages and live in over 130 countries. English isn’t just a hobby for Cambly students. It’s a critical skill that can change their lives.

We have a small team running a large and rapidly growing business in our SF HQ. We look forward to hearing from you!

About the role

The Tutoring team at Cambly is fundamental to the marketplace and core to how students and tutors experience Cambly. In this role you will own lifecycle marketing and CRM management for the tutor side of Cambly’s marketplace, across the entire funnel - acquisition to activation and retention. From developing the overall lifecycle strategy to implementation, you will own the relationship between Cambly and its tutors. You will be an evangelist internally for tutor-focused growth and personalization, driving collaboration and key decisions to achieve goals.

The successful candidate is someone with a strong data-driven marketing background, comfortable with ambiguity, and is a versatile thinker. The role is ideal for someone who is passionate about lifecycle marketing, is able to create a vision and equally effective building and executing campaigns, and has a strong sense of ownership with a bias towards action.

This is an exciting opportunity to join a rapidly growing business in a newly created role to build an exceptional tutor experience within Cambly!

Some Challenges You'll Tackle

  • Build and lead our lifecycle marketing efforts, with testing, data, personalization, and creativity at the core
  • Responsibility and ownership over all CRM channels, including in-app, email, and push marketing
  • Develop and deliver on audience lifecycle management objectives, at both the strategic and tactical level
  • Develop audience segmentation strategies based on insights gathered across all channels (email, social, paid media, tutors, etc.)
  • Build a rigorous testing roadmap to continually optimize performance - creative design, content, frequency, channel mix, etc.
  • Identify and own KPIs and goals across all lifecycle initiatives and activities
  • Partner with marketing, product, and engineering teams to ensure activation funnels, onboarding and engagement experiences, and reactivation strategies are aligned and optimized effectively
  • Partner with marketing and product teams to identify, create, and run user research initiatives, developing more tailored experiences based on insights

You Should Have

  • 5+ years of experience in lifecycle marketing with a broad and deep understanding of lifecycle strategies and tactics
  • A strong sense of exceptional customer experience and a customer-centric approach
  • A strong analytical ability, and a test and learn mentality
  • Relevant experience with analytical tools and methodologies - A/B testing frameworks, tracking and attribution, measurement, and reporting
  • Working knowledge of marketing automation tools and technology for personalization
  • Ability to work collaboratively with people at all levels of the organization, juggle multiple priorities, and drive towards action
  • An innate curiosity and ability to seamlessly move from intricate details to big picture, proactively developing a point of view on problems or challenges as they surface
  • Nimble mindset - our business is growing and evolving quickly, you’ll need to too
  • Startup and/or two-sided marketplace experience a plus

We are proud to be an Equal Employment Opportunity employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every background, identity, abilities, and mindset to join us on our mission to make high quality English education for all.

Technology

iOS, Android, Python, React JS

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