Product Marketing Manager at Finch (S20)
Finch is the universal API for payroll and HR
About Finch

👋 Welcome — Finch is on a mission to empower innovators to access the global employment ecosystem and connect the world's employers under a single API.

Finch is the API to access payroll and HR systems. Our platform allows employer admins to grant developers access to their systems in a compliant and secure manner. Finch integrates across providers enabling developers to access a previously closed system and reach the source of truth for employee data and money flow. Our API powers use cases across lending, insurance, benefits, FP&A, and HR applications.

We are a Y Combinator company backed by top investors like General Catalyst, Menlo Ventures, BoxGroup and angel investors from firms like Plaid, Brex, Digits, Ramp and Mercury.

About the role

About Finch

We are on a mission to empower innovators to access the global employment ecosystem and connect the world's employers under a single API. To do this, we're looking for individuals who think about problems holistically and in-depth, who are relentlessly curious, self-starters, and determined to drive ideas from inception through to completion.

Finch is a Series A Y Combinator company and backed by a fantastic set of firms, angels, and our developers including General Catalyst, Menlo Ventures, Homebrew, BoxGroup, YCombinator, Charley (1st business hire at Plaid), Sima (ex-Head of Biz Dev at Plaid), Henrique + Pedro (co-CEOs at Brex), Jeff + Wayne (co-CEOs at Digits), Immad (CEO at Mercury), Sam (CEO at Vouch Insurance), Karim (CTO at Ramp), and more.

About Our Team

We're a team of problem solvers who aren’t afraid to challenge assumptions. We value velocity, curiosity, empathy, and diverse perspectives. Everyone on the team is excited about the scope of the problems we address and the potential impact our work can have on the global workforce. We realize that the value we provide comes with great responsibilities, and therefore make security and privacy our highest priorities. 

We come from a diverse set of backgrounds and each member brings different skills to the group. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns.  

Please note: We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor or transfer work visas at this time.

About The Role

As our first Product Marketing Manager, you’ll play a key role in building Finch’s marketing foundation. Not only will you be a key influencer for our product roadmap, but you’ll also lead our developer brand and engagement efforts and shape how Finch is perceived by the developer community. As the go-to-market voice on our team, you’ll be a key stakeholder developing product growth practices and driving user adoption.

What You Will Do

  • Spearhead the definition of “product marketing” at Finch
  • Scale product and feature launches, and customer engagement and feedback
  • Produce high-quality external and internal work materials with relevant feature positioning and information
  • Build cross-functional relationships to influence the Finch product roadmap and organize product launches
  • Analyze market trends, industry-specific problems, and competitors to create strategic positioning that differentiates Finch 
  • Equip the sales teams to efficiently close deals with marketing collateral and tools
  • Become an authority of Finch’s APIs, products, and integrations

Who You Are

  • 4+ years of B2B marketing experience, specifically targeting a developer audience and/or marketing API products
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, messaging, pricing
  • Experience executing a range of GTM programs including webinars, trade shows, social media, content marketing, etc.
  • Proven experience partnering with internal and external product and engineering teams
  • Ultimately, a creative problem solver!

Nice to Haves

  • Previous founding experience
  • Experience working at an API company or on an external-facing API team
  • An itch to start a company in the future. We will invest in you!


  • Health/Dental/Vision - premiums covered!
  • Unlimited vacation policy (with mandatory minimums)
  • Company lunches
  • Wellness stipend
  • Book and education budget

Finch is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.


Node, React, AWS, Postgres, Docker

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