Paid Marketing Specialist at Firstbase.io (W21)
All in one Company OS
New York, United States (Remote)
Full-time
3+ years
About Firstbase.io

Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage and grow their businesses. More than ten thousand founders from over a hundred countries have used our product, Firstbase Start, to launch their startup. For many founders, "firstbase.io" has become what they type into their address bars when they think about incorporating a business.

About the role

About the role

Reporting to the Head of Marketing, this role will be responsible for the execution of paid marketing initiatives for Firstbase.

What's Firstbase.io?

Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage and grow their businesses.

More than twenty thousand founders from over two hundred countries have used our products: Firstbase Start to launch a company, Firstbase Agent and Firstbase Mailroom to manage ongoing compliance, and Firstbase Loop to get access to financial services in one click. We are building the future of company management.

Firstbase is backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join

Our team is dedicated to building products & solving some of the startups' hardest problems, with particular focus on:

  • Democratizing access to financial infrastructure
  • Automating tasks every founder faces when running a business
  • Making tools and resources more accessible to everyone, everywhere
  • Building integrated solutions for founders and removing friction
  • Delivering opportunity to traditionally overlooked founders and companies
  • Democratizing access to knowledge

Join us on a mission to increase the number of growing companies.

Who are we looking for

We are looking for risk-takers with diverse experience able to provide fearless feedback.

You will have the following responsibilities

  • Create and execute campaigns across channels like LinkedIn, Quora, Reddit, Twitter
  • Develop and manage remarketing campaigns across our paid media channels
  • Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels
  • Identify and test new channels to continue to meet or exceed established key metrics
  • Work closely with the management to share funnel conversion improvement ideas, feedback, and present results

Minimum requirements

  • Solid expertise in campaign analysis, channel analysis, and reporting (Google Analytics experience preferred)
  • Excellent analytical skills to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
  • A growth-driven mindset and a desire to pitch in where needed, even if in an area unrelated to your primary responsibilities
  • Incredible attention to detail and ownership of your area of responsibility
  • Exceptional planning and communications skills
  • A great communicator who can convey ideas clearly, both verbally and in writing
  • Comfortable operating and making decisions without perfect data
  • Someone who has fun working and is fun to work with!

Some perks you will enjoy

  • Competitive salary & amazing equity package

We lean on some of the best market data to ensure that we offer the most competitive compensation.

  • Hybrid work environment

We work both remotely & from our offices in New York City in São Paulo – optimizing for collaboration while providing flexibility to team members.

  • PTO + birthday off

We offer flexibility to allow people to relax and recharge whenever they need it.

  • Build your ideal work setup

We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.

  • Health benefits

Firstbase offers health insurance reimbursements to both US and international team members.

  • Learning & development

We provide a stipend together with resources to help people grow and develop in their careers.

  • Amazing quarterly bonuses

Every team member at Firstbase gets a bonus calculated based on personal KPIs and company growth.

If you think you’re unqualified or don’t meet all the requirements for this role, we encourage you to still apply. We celebrate diverse candidates, adjacent experiences, and simply put, good people who want to build great things. If that’s you, then we’d love to meet.

Technology

Current back-end tech stack:

PHP Laravel PostgreSQL Docker (Compose and Swarm) GitLab CI AWS S3 AWS EC2 GreyLog

Current front-end tech stack:

Vue (and Vue-Router) Vuex 3rd party libs for GTM/Stripe/etc.

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