Senior Product Marketing Manager at Taplytics (W14)
Optimize any platform and build better products for your customers!
About Taplytics

Born at Y Combinator in Silicon Valley and now based in Toronto, Taplytics helps amazing companies like RBC, Zappos, Grubhub, and Chick-fil-A deliver incredible customer experiences with our intelligent suite of experimentation, engagement, and analytics solutions. Our platform runs on over a billion devices around the world and processes over a trillion monthly events. Big numbers, but we’re just getting started – growing our company from here is a complex and compelling challenge for the right person.

Our vision is a world where companies can deliver engaging and highly personalized experiences to all of their users, no matter which device they’re using. Experiences that feel like magic, make their users smile, and turn them into lifelong customers.

And the exciting part? The world is ready. Customers are demanding these experiences and companies are rapidly investing in the technology to make it happen.

But, we need your help. Taplytics is growing fast in Toronto and we are searching for the talent to make our dream a reality. Taplytics has a bright future. Come grow your career with us.

About the role

Born at Y Combinator in Silicon Valley - the incubator that helped develop Airbnb, Dropbox, and DoorDash - Taplytics envisions a world where every digital experience is as unique as you are. 


Taplytics is the Digital Optimization Suite for modern enterprises. We help companies increase their ROI on the features they release and enable them to objectively identify which steps of their customer journeys to improve.


- The Taplytics Marketing Cloud enables real-time personalization through a connected system of AB testing and behavioral messaging.

- The Taplytics Developer Cloud lets modern development teams ship faster and take full control of their releases through feature flag workflows and AB testing for all client and server-side applications.

Taplytics powers the experiences within today's leading apps and websites. We work with brands like RBC, Lookout, Grubhub, and Crate&Barrel to drive more revenue through their apps and websites.

To learn more about our platform, you can check out our Youtube page here!

And the exciting part? The world is ready. Customers are demanding these experiences and companies are rapidly investing in the technology to make it happen.

About the Role: Senior Product Marketing Manager


As part of the Growth Marketing team, the Sr. Product Marketing Manager will partner and work with Product Management, Sales, and Engineering to develop product positioning, value propositions, and messaging to be used in all go-to-market initiatives to drive demand for our solutions. 


One of the most exciting parts of this position is that you’ll be on the front lines of the company’s most critical projects and you’ll have the opportunity to evolve your role and grow along with us.

How you’ll make a huge impact:

  • Leading the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing on each channel. 
  • Collaborate with Sales and Product to identify key customer profiles, buyer personas and journey, pain points and use cases to optimize demand generation efforts.
  • Enhance sales efforts by developing materials that the sales team can utilize as part of their sales toolkit. 
  • Reviewing offerings and promoting ongoing product differentiation. 
  • Creating high-level and engaging content outlines for each stage of the buyer’s journey for the content production team to build on. 
  • Being data-driven by habitually tracking inbound lead conversion from content and optimizing messaging through continuous testing. 

What an incredible candidate looks like:

  • 3+ years of work experience in a similar role in the B2B SaaS space.
  • Must have experience in developing and executing SaaS go-to-market strategies. 
  • Thrives in a fast-paced, start-up environment. 
  • Passionate about modern product management practices and trends. 
  • A storyteller - You have deep empathy for users and are able to adapt how you communicate to best reach and engage our audience to describe what differentiates Taplytics from the industry’s legacy incumbents.
  • Resourceful in the way of operating. You’re able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.
  • Ability to switch context and still deliver on core initiatives.
  • Experience in growth marketing via email, in-product, content marketing, and other owned/earned channels.

What you’ll get from us:


At Taplytics, our 50+ person team works with some of the world’s best-known brands on very complex technical challenges. Our culture of trying new processes, new tech and new ideas means you’ll add valuable experience to your resume quickly. While you’re working to grow the company, we’ll have your back with a competitive salary, Employee Stock Options, unlimited vacation, and health benefits starting day one


The future at Taplytics is extremely bright, and by joining us at this early stage, you’ll be getting the opportunity to help us build and grow a company that we can all be proud of. Apply now and come join the fun!


Taplytics is growing and is looking to increase the team’s experience base by adding senior engineers. This is a chance to both be a leader on our small team as well as tackle the huge challenge of managing our user scale.

We operate using a micro-service architecture with many services built using Node.js and Python. Our micro-services are powered by various backend systems, including: MongoDB, Redis, Kafka, PostgreSQL, and ElasticSearch. We run at petabyte scale delivering experiences to billions of devices, requiring unique scaling solutions. Our systems are hosted across AWS / GCP using Docker Containers and Terraform. We are consistently iterating and improving our systems and workflows to improve how we develop code with a focus on producing the best product possible.

Our modern web front-end is built using the latest React.js tools, including Redux and Webpack with server-side rendering. We are continuously building on a very advanced web dashboard with interactive interfaces to modify the layout of mobile applications in visual A/B Test Experiments, develop rich messaging campaigns across many platforms, and new interfaces for seamlessly connecting together all functionality in our platform.

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