Spokn (W21)
Podcasting platform for work

Head of Product Marketing

New York, NY / Remote
Full-time
6+ years
About Spokn

We’re bringing podcasting to work! 🎧

Our mission is to help companies build a great virtual culture.

We do this by helping them tap the power of audio to improve their internal communications, engagement, and learning.

Why does it matter?

Because employees do their best work when they trust their leadership, feel connected to their colleagues, understand their company’s direction, and are motivated to contribute.

Spokn achieves this through the format employees love: audio. In 2020, more people listened to podcasts than ever before, and we’re using this wildly popular format to transform the way companies communicate and engage with their employees.

Email, Slack, and Zoom are collaboration tools. They weren’t intended to be the cultural connective tissue for remote and hybrid teams. But Spokn is.

We’re creating a new category: Podcasting for work. It’s going well. 🚀 📈 Growing at 40% MoM for the last 6 months ✒️ Already signed awesome customers like ServiceNow, Podium, Mixpanel, & Superhuman 💰 Backed by top investors like NEA, Y Combinator, Reach Capital, FundersClub, and others

About the role

We’re bringing podcasting to work! 🎧

Our mission is to help companies build a great virtual culture.  

We do this by helping them tap the power of audio to improve their internal communications, engagement, and learning. 

Why does it matter?

Because employees do their best work when they trust their leadership, feel connected to their colleagues, understand their company’s direction, and are motivated to contribute.

Spokn achieves this through the format employees love: audio.  In 2020, more people listened to podcasts than ever before, and we’re using this wildly popular format to transform the way companies communicate and engage with their employees.

Email, Slack, and Zoom are collaboration tools. They weren’t intended to be the cultural connective tissue for remote and hybrid teams. But Spokn is.

We’re creating a new category: Podcasting for work. It’s going well. 🚀

📈 Growing at 40% MoM for the last 6 months

✒️ Already signed awesome customers like ServiceNow, Udemy, Podium, Mixpanel, & FabFitFun

💰 Backed by top investors like NEA, Y Combinator, Reach Capital, FundersClub, and others

🌟Our first Marketing hire

As Head of Product Marketing, you’ll lead our strategy to define “podcasting for work” as a new category. 

We believe every company should have internal podcasts and you’ll show the market why. Your success in this role will drive our brand dominance and sales. But it will go beyond that too. In defining this new category, you’ll also transform what companies and their employees expect from workplace communication and employee engagement. 

This is an opportunity to join a well-funded, fast-growing startup as a founding team member. Your responsibilities, resources, and compensation will reflect that. 

✅ Here’s what we’ll want you to do...

Develop distinctive brand strategy, positioning, messaging, and identity 

Define and intimately understand our market and target personas through market and user analysis

Use storytelling and your writing skills to create compelling content that resonates with early adopters

Lead campaigns that cut through the noise across owned, earned, and paid media

Establish Spokn as a thought leader in the future of work 

Generate new leads through a combination of inbound and outbound marketing strategies and tactics

Support sales and customer experience with messaging and collateral 

🛠 We think this means you’ve probably…

Spent 5+ years in SaaS product marketing, including 2+ years as a senior product marketer (SaaS experience + startup experience is a must)

Crafted the brand strategy, positioning, pricing, and promotion for other companies

Developed exceptional communication and writing skills. You make the complex simple.

Developed social media strategy and online content that has measurably generated business

Learned to thrive in the ambiguity and fast pace of an early stage startup 

🎈Bonus points...

Marketing to founders or HR experience

Been an early employee at a category-defining startup

⚡ What we’ll offer you...

The opportunity to build a team and a brand

Salary + equity

Choice to work remotely or from our office in NYC

100% employer-paid medical, dental, and vision coverage

15 days PTO each year + federal holidays off

A fun, diverse, and international team

Diverse and Inclusive Employer

We’re committed to providing equal treatment and opportunity to all applicants at every stage of the hiring cycle and throughout their life at the company.  We don’t discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran or military status, or any other legally protected status.

Technology

,

Other jobs at Spokn

Head of Product Marketing
fulltime
New York, NY / Remote
6+ years