Roboflow (S20)
🖼️ Build a computer vision model without machine learning expertise.

Head of Marketing

$90k - $120k0.15% - 0.40%

1+ years
About Roboflow

We're on a mission to remove barriers that prevent developers from building their own computer vision applications. Roboflow streamlines the process of labeling, training, and deploying a computer vision model.


Computer vision is going to transform every industry. We're already seeing this play out in fields like transportation (self driving cars), agriculture (drone spraying), and medicine (early stage cancer detection). But these superpowers shouldn't be locked up in the handful of giant technology companies that can afford to hire teams of machine learning PhDs.


Roboflow enables any developer to use computer vision without being a machine learning expert. Our product is the key missing infrastructure that allows developers turn raw images into a useful model -- replacing a sprawling list of one-off utils everyone previously had to reinvent and enabling our users to have working models in hours, not weeks.

For example, Sarah Hinkley from Barn Owl Drones uses vision to identify weeds from crops in drone images so her customers can use fewer herbicides and grow more. She's one of our over 50,000 users working on problems we couldn't even imagine when we got started!


Today, Roboflow has eight full-time team members spread across the United States. Their roles range from machine learning to sales. We also have a high school software development intern, and a part-time employee researching our new signups. Kelo, Amanda's dog, is the best at frisbee among us.

We're united in our common goals to create high quality products and place our users first. Since we're a small upstart, that means building things really quickly and fixing bugs right away. As with any rapidly scaling startup, we hope to build a team that is both versatile and adaptable. This role has tremendous potential for growth. As such, we believe that coachability and enthusiasm are more important than experience or qualifications. If you’re excited about this opportunity, we want to hear from you.

We strongly encourage applicants from backgrounds that are traditionally under-represented in tech to apply - especially those who identify as Black, Latinx, Native American, Asian and/or LGBTQ+. People who identify as part of these groups have also been under-represented at Roboflow, but intentionally recruiting a team with unique backgrounds is one of several ways we are working to add more distinct viewpoints to our company.


Roboflow went from zero to over 20,000 users in 2020 (and now to over 50,000 in 2021) and our customers are requesting features and product enhancements faster than we can provide them.

We're starting to build out our engineering, marketing, and sales teams. As an integral part of our core team, all roles will inevitably involve wearing a lot of hats; we're specifically looking for people excited about learning new things and filling gaps where needed. And most importantly, we're looking for people who ship.


Check out our Careers page for more info on the company, how we work together, and how we're building strong culture and camaraderie in a post-COVID world.

About the role

Roboflow grew organically from 200 to over 20,000 users in the past year, attracting signups from many of the world’s largest and most innovative companies. Now we need someone to help us go from 20,000 to 200,000 and beyond. Someone who can work with our sales team to construct our ideal customer persona and ensure we are attracting high quality leads.

Until now, marketing responsibilities have been shared amongst our team. This means our efforts have been prolific, but unfocused. We need someone to identify ideal prospects, how to reach them most effectively, then execute on that strategy.

Who we're looking for

We move fast and we need someone who gets excited about rapidly learning new things. We don’t expect you to know much about computer vision to start, but you should have a voracious curiosity and a drive to pick up anything that will make you more effective in your role.

We’re still a small team (currently 7 people) so this is not a managerial position. You won’t just be strategizing from on high; a large part of the role, especially in the early days, will involve getting your hands dirty and executing on the plans as well. Everyone on our team operates with a high degree of autonomy which means that you’ll need to thrive without much structure. We are hiring builders.

There is a ton to “figure out” and we’re looking for someone who not only cranks out solutions to problems but can also discover new opportunities and determine what the highest leverage use of time and resources is at any given moment.

We’re not afraid to experiment with new things; you’ll have broad leeway to choose what you’ll spend your time on and which tools you’ll use. But you should be the type of person who can rigorously articulate and advocate for their ideas, execute experiments to validate those hypotheses, demonstrate the outcome of those initiatives with hard data, and present a plan for scaling up the ones that work.

There are no strict prerequisites, but you should have enough prior experience and knowledge to operate with a high degree of competency and hit the ground running.

The Ideal Candidate

  • Is a strategic thinker who can create a vision and a roadmap detailing how their plan and ideas will come together.
  • Is a quick learner with an interest in computer vision, machine learning, and tech. (We can teach you the fundamentals so no prior computer vision expertise is required.)
  • Is an enthusiastic creator who is willing to dive in, get their hands dirty, and experiment with new things.
  • Is a keen observer who has their eye out for potential growth opportunities and will act on those inklings.
  • Is a collaborative coordinator who can manage multiple projects and work with the rest of the team to get them over the finish line.
  • Is a marketing enthusiast with the knowledge and experience that will help us reach our next level of growth.

How to Apply

We're looking for someone to help shape our marketing tactics through strategy. In your application, we’d like you to tell us how you’d measure the performance of our existing marketing activities, and how you’d use those findings to determine which parts you’d expand, eliminate, or explore next.

To get your gears turning, here are some of the marketing initiatives we’ve already implemented:

  • We publish regular blog posts and YouTube videos
  • We produce industry specific landing pages
  • We’ve done cross-promotions with complementary products and services
  • We've sponsored open source repos
  • We’ve done Webinars
  • We send a weekly newsletter


Our goal is to build the world's best computer vision infrastructure so our users don't have to. This means we handle a lot of challenging complexities like seamlessly ingesting dozens of data formats, processing millions of images per day, and deploying auto-scaling machine learning infrastructure that can handle our customers' most demanding training and deployment needs.

Our core app sits atop Firebase with assistance from auto-scaling groups of Docker containers (for jobs like archiving datasets and training models). We also heavily lean on serverless infrastructure so we can gracefully deal with bursty traffic involved in manipulating datasets that can range anywhere from one hundred to one million images.

We also maintain a library of Colab notebooks our customers can use to train common computer vision models, a directory of public datasets, and a web of format specifications. We see building and supporting mini-projects like these that are helpful to the community at large as part of our role in democratizing computer vision.

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