Alloy Automation (W20)
Use Alloy to automate your ecommerce store โœจ

Content & Partnerships Lead

San Francisco / Remote
Full-time
3+ years
About Alloy Automation

Alloy Automation (YC W20) is an ecommerce automation tool backed by Bain Capital and the founders of Webflow, Shippo, Italic, & more. Top agencies and brands like Red Antler, Zehner Group, and the Denver Broncos use Alloy to create automated workflows that get rid of the tedious aspects of running their stores.

About the role

You should be excited by:

  • Working with D2C brands
  • Content marketing and leveraging distribution channels to build an audience
  • Public speaking, creating & co-hosting live events (e.g. webinars)
  • Learning about and using marketing automation tools

What youโ€™ll be doing:

  • Content
    • Types of content will include, but not be limited to: Video tutorials, whitepapers, blog posts, ebooks, website copy, workflow tutorials, integration guides, etc
    • In addition, we encourage experimentation with other forms of content, such as Clubhouse sessions, video webinars, podcasts, etc
    • Collaborate with sales team on onboarding materials (tutorials, documentation center), decks, one-pagers, and other useful collateral
    • Work with customer success to produce case studies post-onboarding
  • Marketing Strategy
    • Planning: Define and execute on an editorial calendar, create new biweekly focus areas for educating our customers on different types of automation they can implement
    • Customer focus: Segment our audience and build a deep understanding of each segment. Define the customer journey for each segment and identify the content needs at each stage of the journey
    • Goal setting: Create KPIs, measure success of each campaign and content type, provide regular reports and updates on performance
  • Partnerships
    • Manage relationships with agencies and integration partners
    • Facilitate lead sharing and nurturing opportunities to pass to sales team
    • Create joint content and cohost events, increase engagement with partners via partner incentive structure
  • Community
    • Develop and manage Alloy Experts program
    • Create programming to increase engagement of overall community
    • Moderate and develop strategy for scaling

Skills & experience weโ€™re excited about

  • 2+ years of experience in high-quality content production with an SMB target audience
  • Experience managing agency & technology partnerships
  • Experience working in the ecommerce industry
  • Experience developing an editorial calendar that involves a mix of written content (white papers, announcements, partner blogs, etc), social, webinars, & more
  • Skilled with SEO optimization

Why work with us?

  • We are a team of 10, distributed internationally across 5 timezones. We host weekly Zooms to teach each other about our cultures ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ต๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡ณ
  • We believe in having a life outside work (our team shares hobbies like photography ๐Ÿ“ท and cooking ๐Ÿ‘จ๐Ÿปโ€๐Ÿณ), but when it comes down to it, we'll work weekends to make customers happy
  • We run regular product feedback sessions and engage with our customer community through a dedicated Slack
  • We're here to make automation truly accessible to the masses

Technology

TypeScript, Node.js, React

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