OneSignal (S11)
Making engagement simple across push notifications, in-app, and email.

Paid Media Manager

San Mateo, CA
Full-time
3+ years
About OneSignal

We started as app developers who just wanted a developer-friendly API for push notifications. Finding no good solution, we built one ourselves.

Today, we are the leading solution for push notifications, in-app messaging, and email. We support over 900,000 developers. OneSignal is available on every platform and development environment, letting content creators focus on quality user engagement instead of complex implementation.

Covid-19's Impact on OneSignal

Covid-19 has accelerated OneSignal's growth. We've seen a 20%+ increase in new accounts created for OneSignal each day, and a 20%+ increase in daily message delivery volume.

We are growing faster than ever, and hiring in all departments. We hope you'll apply and we look forward to meeting you!

About the role

Skills: Search

When you pick up your smartphone, the first thing you will see are push notifications - maybe there’s a breaking news alert, a football game reminder, a promo from your favorite retailer. Whatever it is, chances are the message you are reading was sent using OneSignal. Now we help businesses send over 7 billion push notifications every single day.

In the last year, OneSignal has grown revenue by 500%, added 250,000+ new accounts, and doubled its headcount. We have raised a total of $34M from investors including SignalFire, Y Combinator, and Rakuten Ventures. OneSignal customers include Volkswagen, Verizon, Burger King, 7 Eleven, Zynga, Virgin Mobile, KFC, and many more. Join us in scaling the business!

We’re seeking a Paid Media Manager to help develop and scale our paid media program to drive self-service sign ups and qualified sales leads. You’ll head up all our paid channels (focused on paid search, but also including paid social, display and new channel tests) and manage the relationship with our agency, who you’ll work closely on execution.

What You'll Do:

-Help define and scale OneSignal’s overarching performance marketing strategy globally to drive more efficient acquisition of service-service and sales funnel customers

-Manage the day-to-day execution of marketing activities across paid search, paid social, and display (working closely with our agency on execution)

-Partner with the design and marketing teams to drive continuous improvements in messaging and creative to increase engagement and conversions

-Work closely with finance, revenue operations and business intelligence to develop a stronger set of performance marketing KPIs and benchmarks including in-depth analysis of LTV, CPA and ROI of all activities

-Develop consistent reporting to demonstrate the value of paid media and the impact on key business metrics. Help make a case for scaling the program

-Assist in the identification and evaluation of new tools, data streams, technologies, and tactics to enhance customer acquisition through paid channelsLead the organizational conversation around performance marketing strategy and help educate and advocate internally

-Develop and implement an ongoing testing culture

-Manage the paid media budget

-Manage and evaluate paid media agency to ensure accountability, effectiveness and progress

Skills and experience:

-5+ years of experience in performance marketing, with at least 3 years of hands-on media buying/ad management

-A solid understanding of paid media channels, specifically search, social and display

-Self-starter with a roll up your sleeves and figure it out mentality

-Data-driven marketer with an analytical mindset

-Experience working with or managing a performance marketing agency is a plus

The Tech Stack:

-Google Ad Words

-Google Analytics

-Facebook

-LinkedIn

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at OneSignal.

Technology


Full stack developers primarily build software using the following:

  • React
  • Typescript, JS, CSS
  • Ruby on Rails
  • Postgres

Backend developers primarily build software using the following:

  • Rust
  • Ruby on Rails
  • Postgres

Mobile developers primarily build software using the following:

  • Java
  • Objective-c/Swift
  • C#
  • Lua
  • C++
  • JavaScript

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