UpKeep (W17)
Beautiful, easy-to-use mobile software for maintenance teams.

Sr. Vice President of Marketing

Los Angeles / Remote
About UpKeep

We're taking the work out of work orders! Founded in 2014, our mission was to empower technicians, maintenance teams, and facility managers to be more productive through the adoption of new technology.

Today, we have developed a mobile-first, cloud-based solution that is simplifying maintenance requests and asset management across dozens of industries around the world. We're focused on remaining the leading Computerized Maintenance Management System (CMMS) on the market by constantly improving our software as a service (SaaS) and always putting our customers first!    UpKeep currently employs 70 amazing people that work together to ensure over 200,000 global users achieve their goals! We've been named the #1 Facility Management Software by Gartner & GetApp, #1 for Usability by Software Advice, and Easiest to Use CMMS by G2 Crowd. We've also been recognized as a "Best Place to Work" by Built in LA!

After graduating from Y Combinator, we’ve raised $50M in capital funding (Series A & B) from some of the top VC’s in the world including Emergence Capital, Insight Partners, Battery Ventures, and Bain Capital. Only 1% of venture capital is funneled towards the deskless workforce, yet 80% of the global workforce is not sitting at a desk. We are actively investing in the future of maintenance and the underserved deskless worker. 

We are a Y Combinator-backed company (YC W17)

Visit our website to learn more and view our current job openings! https://www.onupkeep.com/

About the role

UpKeep is revolutionizing the way businesses maintain, manage, and repair their facilities and equipment. We’re a Series B SaaS startup with 100 remote team members around the world. We’ve raised $50M in venture capital funding and recently surpassed 10,000 customers! UpKeep quickly became the #1 cloud-based maintenance and asset management software application by constantly innovating and always putting our customers first.

We celebrate our inclusive culture and strive to create a diverse and equitable workplace where everyone is treated with kindness and respect.


  • Reporting to the CEO/Founder, you will be responsible for the overall direction of UpKeep’s growth, digital, creative, and product marketing programs 
  • You and your team will own all global marketing strategies including demand gen, lead gen, digital advertising, SEO, SEM, content delivery, branding, pricing, website management, and channel partnerships 
  • Function as a critical liaison across all go-to-market teams to bring our product marketing vision to life 
  • Partner with Sales to generate Sales Qualified Opportunities, decrease CAC, increase ACV, maximize lead funnel performance and conversion, develop ABM strategies, and drive ARR 
  • Partner with Customer Success to increase CLV, implement expansion and upsell strategies, promote customer engagement, foster partnerships, and reduce churn rates 
  • Partner with Product to establish vision, messaging, branding, and multi-year product roadmap planning through customer/user persona building, journey mapping, pain point research, competitive market analysis, and performance-focused data analysis
  • Oversee Marketing Operations while developing best practices and evaluating the scalability and effectiveness of our CRM tech in collaboration with Sales and RevOps 
  • Provide direction for solutions-focused and competitive ABM collateral that will enable revenue-generating teams to effectively communicate differentiated value propositions across multiple verticals
  • Establish and manage budgets for marketing programs, paid advertising, and vendors
  • As the passionate and fearless leader of a remote marketing team, you will provide direction, process/program development, performance management, and career development training for your staff 
  • We’re looking for someone to implement both proven methods and creative new strategies to grow our market share, outsmart and outlast our competitors, and connect deeply with our customer-base to put UpKeep in the hands of every maintenance technician in the world


  • 5+ years as a VP or CMO at a fast-growing, early-stage B2B SaaS company 
  • Demonstrated track record partnering with Sales and Product to implement go-to-market, upmarket, and market segmentation strategies for complex enterprise software 
  • Analytical and results-driven with a expert-level understanding of methods to decrease CAC, improve lead funnel performance, and increase ACV and CLV 
  • Proven ability to manage a growing marketing team within a gritty and fast-paced environment (experience managing a remote team is a plus)
  • Proficiency with marketing automation software (HubSpot, Marketo, Pardot) and a keen understanding of modern B2B marketing and CRM tech
  • Experience overseeing a large digital advertising spend
  • Experience with self-service product lines and post-sale expansion strategies is a plus
  • Forward-thinking, flexible, and eager to take a creative approach to reach potential customers in meaningful and helpful ways 
  • A desire to partner with UpKeep’s CEO/Founder and Board of Directors to remain aligned on OKRs and the long-term vision of the product and company

Employee Benefits:

In this full-time position, you'll receive top-notch benefits such as equity/stock options, paid holidays, 12-week parental leave, unlimited vacation/sick time, 401k, and affordable medical, dental, vision and mental health insurance options. We value a work/life balance and believe that family and mental health should always come first. 

The Company:

UpKeep was founded by our CEO, Ryan Chan, from an idea he had while working as a process engineer in a manufacturing plant. He believed a cloud-based, mobile-first software solution could drastically improve the workflow and productivity of maintenance teams, technicians, and facility managers. He was determined to build on this vision— so he learned how to code and created the first version of UpKeep in 2014.

Today, we’re simplifying and modernizing work orders for half a million people in over 50 countries. Our 100+ team members are focused on ensuring UpKeep is the smartest and easiest-to-use Computerized Maintenance Management System (CMMS) and Enterprise Asset Management (EAM) software available. We have customers in industries like manufacturing, food production, education, healthcare, property management, hospitality, energy, and transportation. In addition to providing data-driven insights and reporting, UpKeep gives users the ability to manage tasks and teams on-the-go.


Top VC’s including Insight Partners, Emergence Capital, and Mucker have confidently backed us since we graduated from Y Combinator in 2017. Here’s an interesting fact: Only 1% of all software venture capital is invested in the deskless workforce, yet 80% of the global workforce is not sitting at a desk. That’s over 100 million people in the U.S. alone! We’re committed to empowering those underserved deskless workers.

Company culture and employee appreciation are very important to us, which is why we've been named a "Best Place to Work" by Inc. Magazine and Built in LA.

Interested in learning more?

$36M Series B:


Demo Video:  


Customer Reviews:  


UpKeep Slack Community:




UpKeep Technologies Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category. Please let us know if you need any accommodation due to a disability. We celebrate our inclusive work environment and will always strive to create a diverse and equitable workplace by hiring people from all racial, ethnic, and socioeconomic backgrounds. 


Native iOS (Objective-C & Swift) Native Android (Java) Frontend (Angular 1 and React) Backend (Node, MongoDB and Postgres) Hosted on AWS managed by mLab

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