Firstbase.io (W21)

Launch in the US and access the greatest startup ecosystem

Join Firstbase.io to help more founders start companies

Firstbase.io is looking for a Head of Marketing to join our fully-remote, international team.

Firstbase.io is a VC-backed tech startup (YCW21 batch) dedicated to promoting business in the worldwide economy. We are helping founders launch in the US and access the greatest startup ecosystem on the planet.

As the Head of Marketing, you will lead customer acquisition efforts via paid and owned marketing channels, SEO, and content. To be successful, you will need to be highly analytical with revenue as the desired outcome.

You should have experience testing new marketing strategies across all channels; experience working with outside agencies and consultants in local markets to partner with us in our growth initiatives.

You'll report to the CEO and partner with Business Development and Product to meet shared goals.

Your day-to-day will require you to:

• Understand our customers, our product, and our business strategies
• Lead our central customer growth engine to achieve acquisition/ROI targets and fuel growth
• Collaborate effectively with cross-functional teams
• Own the end-to-end strategy, media planning, and execution of our paid social and performance marketing campaigns and customer acquisition
• Test and optimize targeting, bid strategies, creative and landing page/app experience to drive volume and ROI
• Clearly communicate performance, strategy, and vision
• Own and manage paid marketing spending to budget
• Deliver critical reporting and analysis to fuel marketing optimization
• Leverage tools and technology to automate campaigns and reporting
• Collaborate effectively with cross-functional teams

What we are looking for:

• 3+ years in Growth/Performance Marketing at growth-stage or early-stage tech companies
• Experience in sourcing candidates for marketing roles
• Experience in working with startup-focused media outlets
• Hands-on experience managing performance marketing campaigns to deliver profitable growth to target and budget. The paid social expertise is required.
• Experience setting up UTM tracking, campaign attribution, and ROI calculation methodologies
• Outstanding writing skills
• Great design taste
• Knowledgeable about the latest marketing tech stack, web, and app analytics
• Knowledge of startups, specifically in B2B SaaS space
• A savvy communicator who can distill complex concepts into clear and compelling messaging

Current back-end tech stack:

PHP Laravel PostgreSQL Docker (Compose and Swarm) GitLab CI AWS S3 AWS EC2 GreyLog

Current front-end tech stack:

Vue (and Vue-Router) Vuex 3rd party libs for GTM/Stripe/etc.