Director of Product Marketing

Location
 
San Francisco / Remote
Job Type
 
Full-time
Experience
 
3+ years
About Torch

Torch is a leadership development platform that combines software and experienced coaches to help high performers reach their full potential. Our service helps our clients build self-awareness, and integrates ongoing feedback from colleagues so clients can track their progress. We are a mission driven company made up of people who believe strongly in human potential. Torch is a YC company (winter '18 batch). This is an early opportunity at a fast growing startup that's helping professionals lead more meaningful, purpose-driven lives.

About the role

Torch is looking for a Director of Product Marketing.

Our Mission

Create the first software platform that merges cutting edge technology, human coaching, social learning, and mentorship aimed at creating the highest caliber leaders at all levels of the company, ultimately driving innovation, scale, and the bottom line.

How do we do this?

Insert the Product Design Lifecycle… Empathize, Define, Ideate, Prototype, Test, Build, Measure (repeat). We must understand our users and customers in a deep and unbiased way. What challenges do they face, what are their needs, what drives them, what excites them, what makes them do what they do, why, why, why, why, why...only then can we effectively come up with truly impactful solutions.

We facilitate a holistic product design lifecycle ensuring complete transparency, clarity, and alignment with our internal teams, partners, and customers resulting in decreased risk and increased efficiency, productivity, quality, value, and trust.

We succeed by being extremely focused on delivering compelling, scalable, intentional end-to-end solutions for the problems of our customers and their employees. Our platform will enable Employee, Team, and Organization - Engagement » Insight » Action » Growth.

Objectives

-Create our product messaging, stories, and narratives in partnership with Product, Sales, and Marketing -Take complex ideas and distill them into simple, concise, easy to understand assets -Strengthen our Go To Market tools by creating and informing assets like customer-facing decks, 1-pagers, demos, case studies, and customer success stories -Define and drive our sales enablement efforts by training and facilitating our sales team on how to thoughtfully deliver the product messaging, stories, and narratives -Drive our product messaging for the corporate website -Become a market and product aficionado in order to help inform product roadmap, support sales and marketing efforts, and be first line of defense when it comes to product questions

Competencies

-Ability to design or direct the creation of compelling and informative visuals to be presented in Google Slides and other digital assets -A mindset of “Always be learning” -Ability to define and run A/B testing and other research methods -Solid understanding of user-centered design methods and best practices -Ability to plan, define, execute and communicate at both a strategic and a tactical levelExcellent project management, communication, writing, and presentation skills -Experience working in cross-functional teams (e.g. Product, Sales, Marketing, Go To Market, Customer Success, Design, Engineering, Research, etc.)

Additional Experience a Plus: -Solution/Value Selling -Sales Engineering -Technical Acumen

Please submit your resume and URLs to your portfolio. Submissions without a portfolio or samples of work will not be considered.

Applicants must be authorized to work in the US.

Torch is an integrated platform for Learning and Development leaders who need to deliver, manage, and measure employee growth at scale.

Backed by top tier investors, Torch is a fast growing, mission-driven startup made up of psychologically oriented people who are passionate about helping leaders achieve their potential. Torch's platform provides coaches, clients, and our customers with actionable insights into client and organizational strengths and challenges.

We believe leadership matters. The world needs conscious leaders driving invention, inspiration and innovation to solve the biggest opportunities and challenges of our time. Torch exists to create these leaders.

We’re building our team to move the world (and ourselves) toward greater leadership. If that sounds worthwhile to you, join us.

Torch is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees.

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